Dunkaroos Are Back. Why?

Feb 06, 2020 · 27 comments
Samantha (NYC)
The real question will be, if after all this time, some adult (or long time suffering child and now kind of adult) FINALLY changed the cream to cookie ratio so that even the most stingy of dunkers doesn’t run out of cream after like 3 ‘Roos max. Should that happen, well I can almost say we’ve broken even so far in 2020.
Liz (Brooklyn)
The 90s had some incredible and incredibly unhealthy snacks. Why did they come back? I think the answer is clear and is the same reason why the Sonic movie is coming out next week, Nickelodeon has a 90s block late at night, and Nintendo released miniature versions of its old consoles: Us Millennials are all grown up and corporations are capitalizing on our whimsical nostalgia for simpler times. The nostalgia factor may be so strong in us simply how we grew up. We came of age during 9/11, the recession hit when we were about to embark on our adult lives, and we are socioeconomically stagnant and crippled with student loans because we had the audacity to get an education. Things are not easy for us. But to sit down and eat some Dunkaroos? Yes, please. Just for a moment we can think back on the 90s when things made sense. That being said, in terms of sugar input, nothing beats those sugar sticks you dip into a packet of sugar granules. That was the peak of childhood diabetes.
Boomer (Maryland)
More junk with excess packaging such that the food is much higher cost per unit than more efficient products. Forget "fake" meat and healthy food, the real trend is higher margins with premium prices for single-serve snacks with mostly packaging, destined for the trash heap. Great for the environment, eh? And that leaves aside the healthiness.
Andrew Nielsen (‘stralia!)
But they didn’t answer the question about why the product was withdrawn! Why is having healthy products inconsistent with Dunckeroos? Image? Shelf space? Were they concerned that they would harm people’s health? If whatever, how did that relate to their decision to bring them back?
Jenna (Harrisburg, PA)
So they're less concerned with healthy snacks now?
An American In Germany (Bonn)
Gross. I like how the spokesperson was like ohh we phased them out because were focusing more on healthy snacks...... Implying that apparently sugar cookies with dip frosting in super wasteful packaging are now in again for American consumers and their (already too fat and not active enough) kids. Yay. Seems about on par these days. Maybe we can send some to the Senate Republicans. I bet trump likes these snacks, seems his style.
Anonymous (New York)
@An American In Germany Probably too fancy for him...
Mr Tiger (Jungle)
I grew up in the 90s and never remember eating these. They sound gross
gmpw (earth)
drunk-kangaroos and kids sounds like danger .
Chris (New York)
Am I the only person annoyed by the interview subject's horrible corporate-speak? I mean, he kind of employed language-based artifacts, but then also, had a very broad word portfolio trending toward iterations of verbs, subjects and tenses near the outer bounds of the meaning-space.
Jarrod Lipshy (Athens, GA)
Dunkeroos captured my imagination as a kid, but even then my brain was like "this is an ungodly amount of sugar." It's borderline insidious if not at very least tone-deaf to peddle Dunkaroos again in an age where rates of obesity and child diabetes have soared. Maybe these things need an age limit, like cigarettes? It sounds silly, but no kid (nor any adult really) should be eating more than a pack of these things a week.
Diane (San Francisco)
Caity Weaver was better suited to Gawker.
D Castrillon (Dallas Texas)
Bring back Team flakes!
The Boken (Hoboken)
Those were good.
Scott S. (California)
But where's the kangaroo?
James R Dupak (New York, New York)
Making great food? Let's make America even more obese again.
Ben (Brooklyn)
Your food scientists were so preoccupied with whether they could, they didn’t stop to think if they should
Anonymous (New York)
@Ben Snacks uh, uh, find a way...
Scs (Santa Barbara, CA)
First good news in DAYS. Long live Dunkaroos!
Jill from Brooklyn (The Interwebs)
Why are the cookies not shaped like little kangaroos?!?!? I don’t think I’ve ever had these (bc my mom and dad were sensible boring adults who were not keen on just pure sugar) but frosting! Cookies!! How could this not be great.
Heidi (Upstate, NY)
If you read daily, you learn something new. Today I learned of the return of a snack food, I have never heard of and will never eat.
TvdV (CHARLOTTESVILLE)
It was my first job in advertising, and as a young assistant account executive my first assignment was Dunkaroos. For me only one burning question remains: What about Squeezit?
Lucy (Clark)
Good to hear. My co-workers (who were kids in the 90s) always asked me to bring back Dunkaroos and Ketchup-flavored potato chips when I went to Canada every 4th of July (we're in Virginia). One year, when crossing the Peace Bridge back into the U. S., the Customs officer asked if I bought anything in Canada. I said, yes, I bought some snacks. He immediately asked "Dunkaroos?" When I asked how he knew, he said it was a very common item to bring back since it had been discontinued in the U.S.
Danny M. (Texas)
I have a suspicion these snacks will replace my students favorite: Flamin Hot Cheetos. Still unhealthy, but maybe I won't have as much red dust on my assignments.
ARMD (Chicago, IL)
I get that nostalgia can play a big role in our eating and purchasing decisions. That said, three decades later, we know a lot more than we did. First, the packaging. Stop with all the single use plastics, already. Corporations should be help accountable for the packaging of their products and the waste they are contributing to our teeming landfills and oceans. Second, the General Mills brand rep readily acknowledges that the product was abandoned to focus on "healthier" items in the 90's. Today we know more that we ever did then about the harm processed, sugar-laden foods can cause. So, I'm honestly scratching my head over hear and wondering how is it that these are making a come-back now?
weary1 (northwest)
Sigh. So more single-use plastic items to clog our waterways (the container, that is, I can't speak for the taste of the product).
Adam (Los Angeles)
As much as these were part of my childhood, it is easy enough to make cookies and frosting. The waste and packaging are not worth it to me.