The Amazon Coat, One Year Later

What all of the women with Amazon coats are doing this winter.

Comments: 89

  1. This is what the garment industry called a Ford (as in everyone has one). Thus my mother, who had worked as a fitting model, cautioned me never to buy one because I would only get one year out of it and waste my money. My Lands End coat was never in style. It looks like new 18 years later, and the LLBean parka is even older. As am I.

  2. @Ilene Winkler OK, so I just googled The Amazon Coat as I never knew that there was such a thing. And I think it is quite beautiful (works best in khaki) - is still quite beautiful - the slight barrel shape is lovely. I think style is finding something that you really like, regardless of whether others wear it or not - something that suits your figure and flatters you - then having the confidence to stick with it. I have never subscribed to the idea of wearing something for a season - apart from being environmentally insupportable, subscribing to fads speaks of a lack of character and confidence. Declaration of conflict of interest: I am male and I am fascinated by Style.

  3. Exactly. Is this article a space filler by a bored New Yorker with too much time and tunnel vision?

  4. In a city where children go to school with empty bellies and their parents wonder if the local warm coat giveaway event will happen before the first really cold morning you have angst about wearing last year's jacket. If it pains you so much give your Amazon coat to the NY Cares Coat Drive so someone who appreciates real warmth can use it. I'm sure they won't even notice others wearing the same coat. Then spend more money and use more resources to make, pack and ship it. All so you can feel better walking down the street.

  5. @NYCSandi Thank you, Sandi. My thoughts too.

  6. @NYCSandi. Totally agree. First World humor can be sickening. Did the Times really have to print this?

  7. @NYCSandi totally agree. I mean come on, can we be any more vapid? Tone-deaf article in a world where people would love to haveone warm coat, when others have so many coats that they can add a new "meme" coat (??) to their collection...

  8. I like to think of this coat as the anti-Goose coat. Despite the fact that it was a viral trend/fad. I'm always happy to see someone wearing it. It feels like a political statement.

  9. I have a down coat that I bought at a local discount store in Hoboken probably 15 years ago, and I still wear it, because there is nothing else in the world that is warmer. However, I bought it years before I had the sense to wonder how, exactly, that nice warm down is acquired for coats, comforters, etc. Then I looked it up, and it is a TERRIBLE thing. There are a few manufacturers who now make down products that supposedly do not involve live-plucking, but for the most part, that warmth is the result of what is basically torture to the birds. Since I already own my coat, I will keep wearing it until it falls apart (I rationalize that at least all those geese didn't suffer in vain for that one coat), but I will never buy another down anything unless it's reliably certified cruelty-free (if it's from China, it's not likely to be). I've now found some down-alternative products (including a pillow from, yes, Amazon) that are actually almost as comfy as the real thing. Please consider that before you consider what's trending this year in coats.

  10. From the harms of non-traceable down to the multiple sources stating that their coats were essentially just a one-year style thing, it seems like there are other, potentially more important avenues that the author could have pursued here, aside just from the feelings inspired by the thought of wearing a viral coat for a second season.

  11. @Brian My thoughts exactly! I kept wondering "when will she get to the part about fast fashion, about the detrimental impacts of clothes (or their buyers) that only last a season" and she just never did. Then I wondered if that was just intended to be the subtext, but I'm not sure it was even subtext. Maybe this was just a piece about people doing yoga and being anxious about being seen in the right item of clothing in the right season, noteworthy, I suppose, only because this particular piece of clothing was relatively "affordable".

  12. @Brian I am blessed by my $2 Thrift Store coat purchase, puffy and warm and cheap.

  13. unfortunately we see here the issue with 1st world problems, a product that was purchased to be used for a certain purpose has become useless because it does not go with the newest fashions, it is not, "trending" and well no one likes it anymore. I for one am thankful for these trends as most of the $100.00 that was spent on these will go to waste and a lot of these coats will end up going to people who could not afford to purchase a $100 coat in the first place. I just find it amazing that most of the people that bought that coat will again throw away money on something trendy and be fashionable. Signed, OK BOOMER

  14. @FrankSquatch OK, Boomer--I love your comment. :)

  15. @FrankSquatch What you have just described is what the Republicans call TRICKLE DOWN ECONOMY”. The rich can afford to buy a throw-away coat, get bored with it, give it to Goodwill, then, the impoverished or less fortunate or less funded can buy it for a few dollars and everyone is happy. Voila!

  16. Oddly this is one of those moments when I regret leaving my home town and moving to Minneapolis. What Amazon coat? I guess its not a bestseller here since there is little point of buying a parka that doesn't handle 10 to 20 below. Now the Canada Goose is definitely a thing for the Kenwood and Crocus Hill Mommies but then again we have the temperatures as an excuse for spending that kind of money on a jacket.

  17. @ROK If it makes you feel better, I'm a reasonably fashionable 20-something in NYC and I have never in my life heard of this coat or noticed someone wearing one. Looking at a photo it isn't super different than any other army green parka, so maybe it hasn't stuck out to me. I also wonder if it's actually that popular outside of the UWS/UES or if there's some baader-meinhoff phenomenon going on here in which once you know about them, you seem the everywhere. Will definitely look when I'm out this evening...

  18. Really, the ducks or geese who gave up their down for that coat deserved better than “fast fashion”.

  19. If it's warm, wear it. Please. For many years.

  20. All of you too-embarrassed-to-wear-it Amazon coat owners: Please drop it off at your local thrift where those of us who thrive on shopping 2nd hand will be all too happy to take it off your hands. And backs.

  21. There is something called the Amazon Coat? And some people who wore this coat last year are afraid of looking dated this year? Oh my. Insufferable.

  22. Does this article not exemplify the environmental impact of fashion? I note that elsewhere in the Times these past months I have seen articles talking about the impact of fashion on Climate Change & here we are... last year's trendy statement brought to us via "influencers", on-line clicks, and one can bet questionable labor practices is now so very Last Year. grow up New York. Buy yourself something that you can hand on to the kids in thirty years! They will appreciate it.

  23. The embarrassment is reading about the extreme silliness of our out of control consumer society. Oh and the quotes and tone without a sense of irony. Embarrassing indeed. There is something terribly wrong in our society.

  24. Sometimes when I read things in the NYTs I get an overwhelming reminder I am not a New Yorker. This is one of those times. Additionally, I’m not much of a fashion maven, but honestly, I had not heard of the Amazon coat. I did follow a link in order to see one. They are appreciably inelegant, unflattering, and sadly droopy. In short, that is one ugly coat. I have trouble imagining wearing it at all, much less for more than one season, which makes it not a cheap coat either.

  25. Two years ago I purchased a Geox coat for $225 on sale. It is down filled, breathes, lining is not cheap, many pockets - in fact looks so much like the Amazon version that i wonder if Amazon ripped off Geox. It is far superior quality and it upset me to see this cheap version following me everywhere.

  26. It sounds like women in NYC are all followers. Afraid to wear your coat for a second year? These are the same people who don't want plastic straws, yet they throw away perfectly good coats after one year because they are out of style or because all of their follow-the-leader associates fell for buying the same trend. I'll stick with my seven-year-old coat that I bought after trying it on. It still works great and it has plenty of pockets.

  27. I hope consumers will begin to realize the environmental consequences of buying tons of petroleum based fabrics and discarding them a few months later. Fibers from fleece and other polyester fabrics are contaminating our waterways.

  28. I live in Texas and we do not need a coat like that so mostly no one had one here. Then I visit LA last March and everyone and their mother was wearing a puffy coat or vest, I had completely missed that memo and was astounded at how many people bought this coat.

  29. NYC is a small island. Shop your closet, think about reducing your sartorial profile. Baby steps for climate change. Europe already imagines that plan.

  30. Yes, reading and responding to this article is an admission that I am putting off assembling the Thanksgiving marinated vegetable recipe as long as possible. Funny that an article on a particular coat has no photograph. Hard to understand the appeal based on the illustration. Guess it's all in the pockets.

  31. And people in New York wonder why the "Flyovers" think they belong in a zoo. Exhibit A.

  32. What a “first world” problem... Pack it in a bag and deliver it to a coat drive, woman’s shelter or some organization that has bigger concerns than being seen in last years viral fashion. Give thanks on Thanksgiving that you can afford a new coat to wear to the meal you will enjoy that probably won’t be served at a soup kitchen.

  33. This is why Goodwill is now more like a retail store and excess cast-off clothing is choking landfills - clothing sent to Mexico is used for rag and even Africa is drowning in 'our' castoff (but still usable) clothing - the waste and excess is disgusting to me. I won't buy any more new clothing (except maybe underwear in another 5 years).

  34. "Vanity: the quality of being worthless or futile."

  35. I find fashion to be one of the shallowest pursuits of people. It costs loads of money, causes tremendous anxiety, and exacts an enormous cost on the environment, all for what? So that you can impress others with how edgy you are in your fashion sense. Again, a shallow pursuit. In the first paragraph, the writer's husband muses whether she will wear her Amazon jacket for a second season. That question comes only 24 hours after a report from the UN stating that drastic cuts in greenhouse gasses must be taken very soon otherwise the average global temperature will rise 4 degrees C. The two biggest polluters, China and the US, have to make huge efforts to cut their emissions. Ironically, China produces these coats and the US consumes them...for only one fashion season. Furthermore, this article is written for an audience whose demographic can be thought of as liberal and environmentally conscience. "Hypocritical" would be a third label for some people in this group. Oh yes, lest I forget, they will donate them to charity which will absolve them of their obsequious desires.

  36. It is incredibly depressing that anyone still thinks like a time when we need to fight as hard as we can against overconsumption (and to reduce our consumption, for those of us fortunate enough to be able to do so without going hungry/without a coat/etc.), why is the NYT publishing a reflection on whether the author can bear to wear a coat beyond one winter season, especially one purchased on a whim (on Amazon, no less) simply because it was cheap and some kind of trend??? Not only that, but what about all the people for whom 100 dollars is already more than they can spend on any winter coat, let alone one that they will discard when it is no longer "their résumé". Come on, NYT.

  37. Just buy a big black pea coat of good quality and call it done. I got mine as a Christmas present years ago and the biggest problem is that one of the pockets has a hole in it. Around the same time I got my fiance a period WWII bomber jacket and just trying to get it away from her to get it cleaned is taking my life in my hands.

  38. @James Jones NYers don't drive in cars to work and many don't drive cars at all. We need warm winter coats and most wool coats today aren't warm enough-even the long ones. I'm old enough, however, to remember when wool coats had real linings and were warm--but those cost big bucks even 50 years ago.

  39. It appears that all the women who bought this coat are called Lauren .... There must be some deep sociological significance embedded here somewhere ....

  40. Have you NOT READ all of the MANY NYT articles about the environmental costs of purchasing clothes "on the cheap," wearing them just once (or for just one season), and then throwing it away?? "I put it on the other day and felt really weird about it." "I have worn my coat once." "I'm so sad I'm still wearing it." NEWSFLASH: There IS NO "great clothes bin in the sky"!!! If you are buying the cheap Amazon Coat and wearing it once or for once season, then you are a contributing factor to the environmental crisis we face globally. If you are "sending your coat to the great clothing bin in the sky" instead of wrapping it around one of the FREEZING homeless people laying on the streets of NYC, then you are not only part of the problem, but also unthinking and unfeeling. I am appalled by this article - so completely shallow, self-absorbed, and oblivious. Shame on you!

  41. @SH, PhD I completely agree. Immature, selfish, stupid, pathetic and empty thinking. My husband and I found the entire article the epitome of mindlessness. I grew up in a housing project and had lots of hand-me -downs, glad to get them. I still buy very carefully and pay attention to who, what, where and how clothes are manufactured. We buy a lot of clothing from Housing Works because why not? Designer labels? Silly. "Fashion" is now a circus. Most people I know dress for comfort, practicality and with a sense of fun or appropriateness. If your self-esteem depends on a coat, you are in trouble.

  42. No more throw away fashion- wear your clothes out. Save some money and your dignity.

  43. Over 15 years ago I bought a Patagonia winter jacket. At the time I think it cost around $200, which, for me, was a lot of money to spend on a coat. The zipper has broken twice since then--each time I sent it back to them and they fixed it. For free. They paid the return shipping. Other than that, the coat is in very good shape. In Chicago winters, I wear it every single day to walk my dog three miles to the lake and back. Is it stylish? Not really. Is it lightweight but incredibly warm? Definitely. Hasan Minhaj has a great episode of the Patriot Act on "Fast Fashion" and its effect on the environment. Check it out--you may never by an "Amazon Coat" again:

  44. you lost me at “great clothing bin in the sky” - go buy something used if you must. there is no trash rocketship.

  45. this article is elitist nonsense. it's an affordable, warm coat with a bit of style. a lot of people in this city need a accessible warm coat. now that other populations have caught on to it, the UES mommy crowd trashes it. what a gross, privileged attitude.

  46. You spent a whole article talking about a particular coat without bothering to include a picture of it...

  47. The best thing you can say about this is that it is a quality problem

  48. That is one ugly coat.

  49. Wow. Oblivious much Have you heard, perchance, that mindless consumerism is a central contributor to climate change? I guess not. Or maybe you just don't care, and you and your ridiculous Twitter friends will keep buying the trendy new throwaway coat until the oceans swallow us.

  50. One garbage truck of clothes are burned or land filled every second -- enough to fill 1.5 Empire State Buildings every day according to the World Resources Institute. And this doesn't even take in to account the resources used to manufacture and ship this fad coat. So I hope before the fast fashion consumers who wore this coat for what amounts to only a few weeks blithely contribute to this waste they will put some thought in to finding an organization serving the cold and hungry who would be thankful for boxy shape and useful zipper pockets.

  51. NYTimes has articles harping on why every t-shirt we own is causing global warming, and then has these pieces where people throw out their barely used coats every year. Who are you?

  52. @Michael Sander Exactly. The hypocrisy is out of control.

  53. We have met the enemy-and they are us. — Pogo

  54. This former NYer read about the coat last year, loved it, bought it and will wear it for years to come. Still waiting for the temperature to drop far enough so I can bring it out of my closet! BTW these are some of the SNARKIEST comments I've even seen in the comments section! What would I do without NYTimes? xxoo

  55. Most people I know can't afford to purchase something and wear it for only one season. I am sure there are many organizations like Goodwill who can get the coat that you are embarrassed to wear to someone who just wants a coat to keep them warm. Talk about first world problems!

  56. "Amazon coat' -I have no clue what it looks like and frankly it is appalling that anyone thinks that a coat should last one season. I have an LLBean coat - probably 25 years old - wore it when I was working- zip out lining. I keep it because one never knows when a really warm coat that is longer than a jacket might be needed. Meanwhile I have 2 LL Bean down jackets, one with a hood, one without a hood. Both are more than 5 years old and in good shape. Machine washable btw -not in the market for new coats and jackets.

  57. I wish people would wake up to the cruelty issue of down and stop buying it. There are many unscrupulous manufacturers who remove the down while the duck or goose is still alive. Buy Primaloft or any synthetically filled coat instead. This is an ugly coat. And, you can find many more attractive coats at the same price point or less, which you'll love for years.

  58. And this is why I try to avoid fad clothing. If it's "in" it will soon be "out". Buy a classic and wear it until it's worn out.

  59. I’m sorry. What??? A coat should not be for just one year. This is the epitome of the throwaway/ look-at-me culture. Would these possibly be the same prima donnas that brag about their farm-to-table / vegan / eco friendly purchases?

  60. Would it have killed you to include a picture of the coat?

  61. Instagram has a page dedicated to it with so many pics of people wearing it. Go to Instagram and type the hashtag #amazoncoat

  62. Would it be asking too much to actually see a photo of someone wearing this coat. That somewhat stylized artwork doesn't really show me what they look like. I googled up an image, and it's boxier and even less shapely than it appears in the artwork. But if it keeps you warm, it's a good coat. Just make sure to give it to someone who can use it when you replace it with the next fashionable coat.

  63. It is amazing, AMAZING, to me that this entire article about a throwaway down coat can be written without a single sentence referring to the cruel practices of live plucking down from birds (mostly geese) that is now a standard practice, and that is practically a prerequisite for producing any low-cost down product. The only ethical down is the down that is plucked from a dead bird. That has its issues too. It takes many birds's suffering or death to produce a down coat. This writer appears oblivious to this, and makes no reference to recycling the down in her expendable jacket. All that matters is fashion and the zeitgeist here, it seems. If you buy a down coat or jacket, make sure it is something you can use for many years and pay for ethically produced down. And when you are done with it, bring it to a company that will recycle the down -- more and more companies are aware of the issues. I am extremely disappointed that the editors and writer of this piece appear to be unaware, and I hope that will change.

  64. @Malcolm Given the comments, it seems the readers are very aware of the issues, and perhaps the article was actually meant to elicit these responses.

  65. Be like Jane (Fonda) buy no more clothes or buy the new red one that being your last clothing purchase and do something with your time (now that you are not shopping) protest, vote, deliver meals, be kind, figure out a plan to save the earth, the elephants, volunteer at a school helping kids learn about nutrition.

  66. "The wide coat doesn’t pair well with this year’s straight and wide leg pants." Maybe if you're 5'8", 115 lbs, 34B and independently wealthy you can be bothered to keep up with "this year's" clothing. For the 99%, a body type that looks good in wide leg pants isn't going to look good in skinny jeans next year. Buy CLASSIC items that FIT in the highest QUALITY you can afford, and wear them FOREVER.

  67. It looks a lot like the Army surplus puffy,extra pocketed, green parka I wore for years as a poor college and grad school 30 years ago! Only I paid much less than $100!! What’s old is new again!!

  68. This article cracked me up! I camp and hike a lot wearing a coat I bought from REI decades ago. It has that well-worn look but has held up really well—no broken zippers, no holes, and keeps me warm. Two years ago, I decided that it might be time to replace my old coat, so a friend and I headed back to REI. I couldn’t find anything that equaled it. After trying on every coat, the exasperated sales lady asked me exactly what I was looking for. I showed her my coat with my favorite features such as the lining, interior and exterior zippered pockets, Velcro-adjustable sleeves, adjustable hood, and the perfect teal color. Her eyes widened as she asked when I bought it. I proudly told her it was in 1992 and that it has remained my favorite coat. She dragged me—coat in hand—to a desk with an intercom where she excitedly announced to the ENTIRE store: “Today, we have a VINTAGE REI coat bought in 1992 that is still being worn today! Y’all have got to check out this coat—this is what REI is all about!” People literally flocked to see and touch the vintage coat—with some people pointing out (with awe) that the coat was older than they were—while the friend who had been helping me shop laughing hysterically behind the mob! Moral of the story? I kept my coat—it has nothing wrong with it and has the features that I require—and if anyone asks, I’m not old...I’m VINTAGE!

  69. @Nancy Moon If you are vintage because you are still wearing a coat bought in 1992, what am I who is still wearing a sweater bought at Marshall Fields int 1959.

  70. I didn't have a clue about the Amazon coat so I looked it up. Wow, what were you all thinking?

  71. A coat is for keeping you warm when it's cold, not yet another vehicle for narcissism at the expense of the rest of the planet. It's not as if there is any shortage of other opportunities for such blatant self-regard and irresponsibility.

  72. Every time I see one of those hundreds of unimaginative, ridiculous 'puffer' things on the street in NYC I feel a pang of sadness. All those dead geese - and wolves for wild harvested down in some cases - so you can be warm in the big city. It's not like you're crossing the tundra for hours / days!

  73. Unless your coats are absolutely shredded and unwearable, don't regulate them to the "clothing bin in the sky." There are charity shops that depend on donated clothing to support their charities such as homeless shelters and domestic violence shelters. There are homeless people and poor people who could use a warm coats. There's no reason to throw clothes away unless they're in terrible shape.

  74. Reading this was a waste of my time. AND I had to google the coat to see what it looks like. How come there’s not a single picture in this article???

  75. @Turandot wha?!?! You didn't already KNOW what "The Coat" looked like??? (Faith clutches her pearls, LOL.)

  76. The article of clothing is equally as vapid as this written article. NYT, sometimes it’s ok to have one less piece rather than posting this and detracting value from your otherwise excellent opinion section.

  77. Coats filled with goose feathers are presumably not washable. I wear Lands End Squall jackets that have a synthetic lining, are totally washable, and last literally for years. This is better for my finances and the environment than a so-called "puffer" garment.

  78. @scott ochiltree, I'm with you. Those Squall coats last. The children's versions come with "grow with me" hems that you can let out as they grow taller. Maybe they won't get me a lot of likes on Instagram, but I can't complain.

  79. Oh Dear! I'm not the only one with one of these? How embarrassing to see other women wearing this same jacket!! So last year. Seriously.. this is an article? What's embarrassing is that there are those who think this way My parents neglected me so badly I was in and out of foster homes. On a cold day I would wear 3-4 sweatshirts to stay warm. I only bought my first brand new coat when I was 43 years old. If these coats are now so embarrassing please donate to One Warm Coat- or your local equivalency. Somebody will appreciate just being warm. It's Thanksgiving after all! Sheesh!!

  80. Dear God. Really? Donate your coat to an org that can give it to someone who really needs it.

  81. I read this to see what was meant by 'Amazon Coat'. How depressing that this sort of thing occupies peoples' thought process to the point that it becomes worthy of an entire article. Part of me hates myself for having wasted time reading this, part of me is glad because it reinforces my resolve in boycotting Amazon. I buy clothes from REI or LLBean (in-store not through the mail) that are serviceable, durable and aren't anyone's idea of a fad. My barn coat is coming up on 10 years old. But I guess the environmental cost of annually tossing clothes takes a back seat to getting noticed on the street or impressing the yoga instructor with something other than a well balanced 'tree'. I'm sure the NYC disadvantaged won't mind keeping warm in something that is 'so last year'. Please all you fashionistas, donate your outdated clothing...and maybe rethink your wastefulness.

  82. I bought a Lands End black down parka when we moved to Minneapolis 20 years ago. It kept me warm in Minneapolis snowstorms. The coat lasted 19 years until the zipper broke. I got the zipper repaired by my Indian tailor for just 15 dollars and donated it o New York Cares. It was time for a change. I got a new Lands end Parka in royal blue and expect it to last for another 20 years. The new one cost about $120. There are alternatives to Amazon. LE parkas as machine washable and have lots of pockets as well. Why give Amazon yet more money and power. And if you don't want to wear the parka anymore donate it and move on. All this over consumption just causes problems for the planet. Buy quality, avoid trends and wear your coats for decades.

  83. Note From Seattle: Amazon, the selfish, selfish people who work there and the vapid, unthinking, careless consumers who think that the China Inc. GARBAGE they sell is great, AND what Amazon counterfeits have done to honest hardworking companies like Birkenstock thoroughly disgust me. That being said, what a fun article and I love the comments.

  84. Clothing is meant to keep us dry and warm, not to fulfill some psychological need to have a special identity or belong to a special group. When I need a piece of clothing, I buy something that appeals to me and that will do the job at hand (i.e - keep me warm and dry). I don't care who else has bought a similar item before me or who buys it after me. I keep it until it wears out; then I buy something else to do the job. You should try it; you'll have a lot more disposable income that way.

  85. Much of my life I have been on a really tight budget. This means using a lot of second hand things, and tending to them well, mending, using shoe trees, and refurbishing old furnishings and clothing. Though I learned these things form being poor, it also is much more environmentally sound than buying new. Interestingly it has led to a personal style that gets quite a few compliments, and a home that is pleasant and comfortable and also gets many compliments. I can't imagine getting a new coat just because the old one might no longer be a hot item.

  86. I got a couple of nice warm winter coats last year from my friend's friend whose mom had passed that are just my size. Up until then I was wearing a winter coat for few years that was my mom's (RIP) - Last year I used my cold weather clothing "budget" to get a pair of insulated snow boots from Farm & Fleet. For the Amazon Coat "..a third winter seems out of the question." Really? Here in the Midwest most people are more concerned about staying warm than calculating whether someone else is wearing "their" coat... I have a couple of cute hats and pretty scarves that help my - ensamble - look good (?). I hope that these - unfashionable - coats will be donated. They sound delightful...

  87. This article represents everything that is wrong with the fashion industry and consumer choice. Who made the Amazon coat in China, a country that is a poster child for dangerous working conditions, not to mention political repression? And why support a company like Amazon run by an insensitive billionaire whose treatment of his employees is deplorable. Buying poorly made, unsustainable, instant, throwaway fashion from countries like China and companies like Amazon is immoral. Bill Cunningham had it right. True fashion is developing a classic, personal style.

  88. Here is what THE COAT did for me that will make it invaluable and forever my "friend." I used to schlep around a huge bag and had back issues. I tired taking advantage of the pockets, which is what THE COAT is all about. I learned that I did not need to carry so much stuff. THE COAT was enlightening and I will always wear it with a smile. PS - It does keep you warm and the hood is awesome.

  89. In cold climates, a winter coat, along with serviceable footwear is an investment piece. I spent as much as I could possibly afford on mine and expect a minimum of 5-7 years out of it. I have it professionally cleaned at the end of the season and greet it like a long lost friend the next winter. Fast fashion is idiotic herd think. How self centered to think anyone will even remember what you wore last week, let alone last year. yuck.