You won't hear it from Target, but the advertising for these designer collections was created by Dave Peterson of Peterson Milla Hooks in Minneapolis. A true visionary.
12
Call it what you will . "drop" or otherwise-the perception of Target's of the moment vibe versus the reality of shopping at Target-they are miles apart. The last few times I shopped at one in a suburb of a major East coast city-there was hardly anything on the shelves. We are not talking designer hot items-but staples. It was depressing. It looked like something out of the Cold War.
10
Sure it will work again for all og us who missed out the first time around. I have a reminder set so maybe this time I can score some Marimekko textiles that got away from me last time.
7
The writer says "the affectionate sobriquet Tar-Jay" dates to 2011. In fact, Target has been called "Tar-Jay" (or, more accurately, "Tar-Zhay") since the early 1960s.
40
Actually, no, I have never heard of "the drop." And after reading this I still had no idea what that means. I had to look it up. I guess this is only for insiders...
30
Target treats their employees and customers much better than Walmart. I avoid Walmart, only time I’m there is on road trips and it’s the only thing available/open.
GO Target !!!
23
I will put 9/14 on my calendar!
2
Elderly unfashionable person falls prey to a Drop: finds Ikea rug online she loves for a grandchild-to-be and discovers it is actually only a *virtual* rug for 99.99% of shoppers, who will never ever find it anywhere, part of an Art Event. Grrrrr. Wonders who are these people always available to order or even fly to a store at the drop of a hat, pun intended? Do they have lives?
14
Yay for Target. When you're at the low end of the economy (I mean inching towards bottom), style can lift your spirts. I'll choose that over quality any day.
15
The column's author keeps a storage unit full of hoarded, unopened merchandise?
28
That was my takeaway, too. I figured it’s a tongue in cheek joke.
4
Oh right, “fashion for the masses.“ Except for those of us who have jobs and kids and can’t drop everything to rush to a store for the only affordable high fashion 15 minutes once a year. I like target, but if they really wanted to provide fashion to the masses instead of getting hype and free advertising in the New York Times, they would keep things in stock for a while. And encourage the designers to make something real women might actually look good in.
19
Ha ha, a recent sobriquet indeed? As kids in the Minneapolis suburbs of the 1960's we called Target , Tar -jay (soft j), to make fun of all the middles class moms, ours included , who thought shopping at the discount retailer was a step up from Sears and JCPenney. It's been called that ever since in the Twin Cities. But no matter, it's a great store that allowed me to get all my new school clothes in 1972 with the $20 my Dad gave me! And I still get great stuff for me , my kids, and grandkids all the time, fashion icon made or not.
52
@grandma
I recall people pronouncing it that way since the late 1970's around these parts.
What happened to NYT fact checkers? Easily checked inaccuracies make it to print increasingly often it seems.
28
@grandma Thanks. Exactly right.
6