How ‘Project Runway All Stars’ Became an Ad for Nothing

Mar 27, 2019 · 20 comments
DB (Chicago)
Does anybody even shop for fashion at JC Penney? Style and JCP seems like an oxymoron. I’m surprised it’s even still in business.
CollegeBored (Lalaland)
“Members of Mr. Barr and Mr. Mueller’s teams are currently reviewing the full report to redact information that they do not believe should be made public for intelligence or other reasons.” How much you want to bet they borrowed Donnie’s Sharpies?
H. Clark (LONG ISLAND, NY)
I'm amazed that the 'product placement extravaganza' managed to squeeze in a little fashion designing in between hawking Penney and Textile Scissors Are Us. The show is a shell of its original self, phony beyond description and patently self-promotional. It's in color, though, so there's a plus.
Awetumn (Toronto)
Without Heidi and Tim, it reminds me off the ship of Theseus. They were Project runway. Interested in the new design show they are doing for Amazon. As far at the current incarnation of Project Runners, I that the format is the game, and the desire to cash in the project runway name, but comes across an a new design show taking the two most iconic figures out of the mix.
Ed (NJ)
Project Runway without Tim Gunn? This worries me...
RS (Seattle)
I just wish they had an arrangement with the Pure Michigan Tourism Authority to promote "Flint Water, Now Drinkable! Really!" with Karlie saying "Designers, you're super thirsty for a win, so load up with Flint City tapwater, now with safe levels of lead as established by the EPA revised guidance" "Mmmm...Awesome!" "So Great!" "Yes!!! (high five-ing). Followed by designers becoming desperately ill and dropping out of the ensuing challenge.
K Henderson (NYC)
Interesting article. I was wondering about this. I am trying to enjoy these Project Runway reboots but for the most part the contestants are not fast sewers and the garments look terrible. And the product placements and sponsorships are often total what the heck moments. As a viewer they are losing me.
Patrick Bracken (San Diego)
I believe Ashley Nell Tipton Season 14 winner was the first designer to have a collection at JC Penney.
Sarah (Danbury, CT)
Product placement has muddied the contestants' creative achievements from the first season. Even Tim Gunn shilled repeatedly for each year's accessories wall, which is furnished by one or another low-end retailer. The occasional winning garments reproduced for sale always lacked the beauty of cut, drape and proportion of the designer's original.
Jean (Holland, Ohio)
Our cable system was acting up one evening. My husband phoned for tech assistance, and said: " This is sort of an emergency: my wife is a Project Runway addict, and the show starts in a few minutes.
Ann (VA)
I'm a sewer, so I love looking at the clothing and the creative process and the finished garment. But.....Michael Kors as a judge. His line is currently carried on Nordstrom's and others websites. Wearable clothing. Kind of ironic to be judging them on how far they can push themselves when his clothing line is targeting middle America.
Elizabeth A (NYC)
The reboot is pretty good so far. Christian Siriano hangs out in the workroom and is able to kibbitz the contestants throughout the challenge, which is fun...he's very droll, but also a nice yenta-ish presence. As a fan of Top Chef and other cooking competitions, what I love about PR is that you can see the results... no tasting required ;) I also like that they look closely at the workmanship after the runway show, a feature that was added late in the PR series. Those who fake it with glue etc. are called out, and those who produce well-crafted garments are rewarded. I'm a little embarrassed to be so well versed and invested in a reality show like this. But it's fun! And they really are creative. I hope the reboot doesn't muck it up.
JARenalds (Oakland)
@Elizabeth A Don't be embarrassed! I am of the same ilk. Have watched PR (all incarnations of it) and TC (Masters as well) since their premiere episodes. The product placement has been horrendous on both shows: The Glade Air Freshener challenge (Tim Gunn looked like he would rather have had his incredible wardrobe cut to shreds then be part of that product tie-in). The Quaker Oatmeal Challenge on TC and the Hidden Valley relationship (persistent like a bad rash)....good god! The new show is better w/Siriano and Kloss...still getting use to the changes but promising. Can't wait to see what Heidi, Tim and Amazon have comin' for us!
Elizabeth A (NYC)
@JARenalds My fave dreadful product placement on PR was Red Robin! And re Top Chef: Tom Colicchio seems utterly honest, but every time Padma says "Terlato wines" I cry a little.
south orange (nj)
The alternate universe of PR has become uncomfortable to watch. What was fun about the show in the early years was the spontaneity. Santino, Andre, even Wendy Pepper...Christian, too. And of course, Tim Gunn and Michael Kors.The show has lost that feel - the contestants seem coached, the product placement is lame, the judges repeat the same phrases, etc.; it's lost its shimmer.
Ron (Australia)
@south orange And if you check the credits carefully, you will see judging results are a collaboration between the judges and the producers. This is has been the case since season 1. The whole concept is fake.
Another2cents (Northern California)
This doesn't diminish the enjoyment of the opportunity to watch these creatives do their thing; the pure work is reality TV at its best in my opinion. So thanks for the exposure to the show. Make it work!
Jbugko (Pittsburgh, pa)
Doesn't that invalidate the "exclusive" clause then Find another store.
Ann (VA)
JC Penney as a sponsor? The first time I saw that on the show I laughed. The project runway designers do not design the type of clothing sold at JC Penney. That's when or if the clothes are even wearable for everyday wear. One of the shows dictated that they make garments out of unusual items. One person used garbage bags, another plastic cups. Who's going to buy something inspired by that? So their marketing department was so far off base that they didn't realize that project runway clothes wouldn't translate to middle America? That's really the customer JC Penney aims for, when, if they can even get people to shop there at all. There are so many other alternatives with online shopping. I'm a senior citizen and their clothes are too drab for even me. Whomever made that decision should have been fired for wasting the company's money.
Gina B (North Carolina)
I wondered how it was possible Georgina could appear so beautiful and at ease.