We’re All Drinking Diet Prada Now

Calling out collaborators and copycats! Will success spoil a fashion watchdog account?

Comments: 14

  1. if you're a creative working in a situation of commerce, being derivative isn't a crime. You aren't saving lives. You're making stuff to sell to people. Same with art. If you're able to pull it off within the confines of the law, its fine. This is fashion drama at its finest. I know independent designers who's logos and brand names are derivatives of the big fashion houses, who also aspire to be a big brand. Id like to see them develop an idea out of the ether when they've got thousands of employees and suppliers to pay and shareholders to answer to.

  2. @Block Doubt I agree completely with your comments concerning art - all artists steal and borrow. I find it completely disgusting and disturbing how moralistic, self-righteous, and dishonest Diet Prada is - to me it reflects what's worst about liberal culture, a fascistic desire to police other people's behavior - in...fashion. Please. But it itself is nothing more than a brand, used to monetize and make rich. Please, enough with greed for power and money dressed up as The Thought Police.

  3. @Block Doubt What's worse? Lazy design or lazy morals? Commerce seemed to exist just fine, before this age of obsession with logos. You're just being an apologist.

  4. @Ian not sure how morals enters into it. Its just fashion design and commerce. As long as there's no labor below a living wage or harrassment or discrimination, Im fine with it. If you want morals, don't go into design or art for the money.

  5. I used to love Diet Prada, I noticed a few months ago that they completely sold out. It was good while it lasted.

  6. Diet Prada is needed in today's world of fashion where an instagram post from a Kardasian is more important than talent. Take the new New Yorker article from Doreen St. Félix, on Virgil Abloh, who rose to fame via Kayne and Kim's posts. Virgil is not a designer, rather a DJ and copies a lot of his designs. St. Felix didn't have courage to discuss Virgil's inability create on his own, rather simply championing him for his social media connections.

  7. Please, there is a reason there are no copyright laws in relation to fashion. it's all derivative. How much is subjective.

  8. Designers have been knocking off eachother for ever. What’s the problem?

  9. I find this article a bit unfair. In response to the Prada incident, for example, Diet Prada actually did describe the facts and suggested that Prada should diversify their work force. Days later, Prada announced the formation of a board with Theaster Gates as chairman, in order to avoid similar mistakes in the future. That is just one of the examples of the catalytic role that Diet Prada has played over the past year. Instagram might be a shallow medium, but ironically Diet Prada has managed to use the platform to promote creativity. Their voice is creative, sharp, well-informed, humorous and honest. Through their fearless calling out of some of the biggest names in fashion, Diet Prada has brought a sense of accountability and justice to the fashion industry. This is especially important for younger designers who are more at risk of exploitation. David and Goliath!

  10. Sounds a bit like those academic politics battles. You know, the ones in which the fighting is so fierce because the stakes are so small.

  11. Every fashion professional knows this how the business has worked for countless millennia, it’s what the industry is based on. For people who don’t understand the beauty in that, in the search for trends and ideas that ebbs and flows from generation to generation based on sharing, stealing, copying, it’s the fundamental dna of the thing. Don’t let millennials’ intense fear of not being unique enough change the way this strong industry operates. Long live the trend cycle!

  12. Good artists copy, great artists steal. I said this

  13. Ironically, the success of Diet Prada has a lot do with the death of the gatekeeper. That's really what they are setting themselves to be, gatekeepers of fashion culture's sense of morality. I am old enough to remember when everyone knew who all the vogue editors were. The problem here is that there isn't enough money to sustain the "rebel" class. Sort of like the music industry in the 70s. The huge sellers bankrolled the artier acts. Once the music industry "died" do did the smaller acts. So few people buy apparel by brands that are criticized by Diet Prada. In the end their exercise feels like wink-wink dog whistles for everyone who wants to show off their aesthetic-moral badge.

  14. Two main concerns: (1) the most shameful thing about high fashion brands, which these IG "watchdogs" aren't pointing out, is these companies' use of fur, exotic skins, and leather from animals that are treated horrifically and often even skinned alive; and (2) shaming a company for selling cheaper versions of thousand-dollar designer items reminds me of medieval sumptuary laws. The audacity of the masses for wearing something reserved to the ruling class!