A Hologram Hits the Runway

Sep 05, 2018 · 15 comments
Idrea Lippman (Los Angeles)
Yes she's a hot, large woman.Oh that as much time were spent on things like homelessness, hunger, discrimination of races religions and cultures. Yawn.
Don Scott (Spring Valley)
Well Im .my 'm for one looking at a voluptuous model.Hologram or not.Haters,be quiet and enjoy my enjoyment.Its real.
Tholzel (Litchfield, CT)
First, do you need glasses to view the image? Second, can you film the image?
iam60 (San Francisco)
Does anyone else have an issue with the campy walk, the in-your-face-I'm-sexy and overall tired fashion presentation? Yes, she's a great body representation of "real" - but the presentation! Being in professional fashion for many decades, I want to see something NEW! If the tech is all that hot and new, match it with some dynamo art-directed visuals that blow us away. Totally meh.
Steve (Boulder Colorado)
Please refrain from the misuse of the words "hologram" and "holographic" in the context of these types of VR/AR volumetric modeling and rendering. The techniques described here do NOT use wavefront interference techniques based on lasers and are therefore NOT holographic. The general public continues to be misled about the capabilities of holography by the loose overuse of these terms by journalists who should be more fully versed in the technology and rigorous in their technical descriptions.
Graham Roberts (New York, NY)
Agreed, by a technical definition you might not call this a hologram. However, this is based on technology by Microsoft and they use the term as an efficient way to describe the asset they can create. Here is their official site describing the technology for your reference: https://www.microsoft.com/en-us/mixed-reality/capture-studios
Rachel (New Paltz)
@Graham Roberts I have to agree with Steve here. This story should have described and defined the technology more accurately. I did not get what it was until I watched the advertisement. It doesn't matter what Microsoft says. Use your own judgment and chose your words more carefully.
Charles Osborne (Portland)
@Rachel Thank you Mr. Graham for a great piece showcasing technology that is becoming available. But Rachel and Steve have touched upon an even more important point: You brought up the epithet of "Newspaper of Record" so it is indeed your responsibility to print clear and precise and accurate information. You are delivering enlightenment to the the masses. We scientists and engineers already know what a hologram is -- you have chosen to convey information to the general public and therefore must, as your charter, do it accurately. You are not in the advertising sales group where fuzzy truths can be overlooked. You are a purveyor of information and are held to a higher level. Your work is good and appreciated; but you can do better and the public deserves better. I thank you and continue to look forward to your efforts.
FAL (Va.)
Wish I was 30ish and just out of Film school!
BMD (USA)
This is how the NY Times uses the opportunity for its first holographic video recording. I can imagine countless more newsworthy topics. A missed opportunity.
Julian (Madison WI)
I'm sorry, what is the point of this?
Matt (New york)
Uh... This looks like an ad for Ashley Madison. And there it is on the splash page of the New York Times. I thought at first it was an imbedded ad from our friends at Google. Fashion industry? This would be a bit much even for Versace.
GvN (Long Island, NY)
Well, that is all great and well, but what about sharing this with the crowd that doesn't have an expensive iPad or iPhone?
Graham Roberts (New York, NY)
The reason is that this volumetric video format is powered by Microsoft technology which extends our previous AR capability. Unfortunately at this time Microsoft’s technology requires certain features that are not yet supported by what Google offers for Android. We are working with both to bring this technology to Android soon stay tuned.
Madrugada Mistral (Beaverton, OR)
I really appreciate stories offering behind-the-scenes explanations for us non-technical folk.