How Can Oats, Which Don’t Contain Gluten, Be Labeled ‘Gluten Free’?

Apr 13, 2018 · 50 comments
Joanna (NY, NY)
I am so grateful for the gluten free labeling as a parent of a child who has anaphylactic allergies to wheat, barley and rye. If you regularly call food manufacturers (as I do) you would quickly find out how many foods are processed on lines with other foods you would never suspect, and could easily contain trace amounts of unlisted allergens. Companies are not required by law to disclose cross-contamination risk on packaging.
Stephen Nicholas (Carson City, NV)
My wife and I were driving through a small town last summer, and passed a gas station promising Gluten Free Gasoline! It didn't taste gluten free. Jeez.
Celiac Sufferer (Boston)
I was diagnosed with celiac disease two years ago. Before my diagnosis my doctors thought I might have an ulcer due to crippling stomach pain I was experiencing, and I was also diagnosed with severe eczema because my skin was flaking and peeling due to my autoimmune reaction. Accurate gluten free labeling is very important to those of us who suffer from this disease. Our bodies are extremely sensitive, and, as the article describes with relation to oats, I can no longer eat anything that was even processed on the same manufacturing line as wheat or another gluten-containing ingredient. Things I often can't eat now because of this include beans, lentils, ice cream (that cookie dough gets around!), certain brands of sriacha, certain brands of peanuts, french fries made in a shared fryer with breaded items, etc etc. While it can't be absorbed through the skin, even tiny amounts swallowed can add up to cause a reaction, and for this reason other items such as soaps, shampoos and cosmetics are sometimes labeled. YES, there are certainly people for whom gluten free is a "diet" fad. Thanks to them, those of us suffering from a serious illness are not taken seriously, and articles with headlines like this one don't exactly help our cause. You can learn more here: https://celiac.org/celiac-disease/understanding-celiac-disease-2/what-is...
Terrils (California)
I guess I'm confused by the question. Anything that has no gluten is factually "gluten-free," so I don't see any issue with them advertising it that way. Similarly, I would not object to beef being sold as "peanut-free," even though I would have assume it.
KPS (CT)
I always buy vodka-free milk when I shop. . . . . and we still use our Y2K compliant manual cheese grater. It’s perfectly acceptable and necessary to label items as gluten-free or GMO-free when a gluten-containing or GMO version of a food exists. It’s fear-mongering to label something GF or non-GMO when that item’s counterpart doesn’t exist. It’s a shamefully easy marketing ploy. Off to enjoy my GMO-free oatmeal-oh, wait - I wanted the GMO version . . . . Oh wait - that doesn’t exist.
Karen Cormac-Jones (Neverland)
It is a shame that so many comments are so scornful of the gluten-free community which has to take cross-contamination very seriously. If someone has a problem with gluten and mistakenly eats it, they are doomed to spending the rest of the week on the toilet, being very...unproductive. Or it can affect someone in other less obvious and immediate ways, such as triggering an autoimmune illness (see Dr. Alessio Fasano's published research findings in PubMed) or developing neurological problems (see "Misdiagnosed" by Jody Berger). With oats, cross-contamination can occur in the fields, in the harvesting process or the factory/handling process. Things happen with processed foods. In fact, a man I know worked at a factory that processes apples for cider. One night, a rat got onto the roller press, but workers were unable to STOP THE PRESSES before he got flattened with the apples. Were they later able to separate the rat juice from the apple juice? NO. We're all rolling the dice whenever we buy something in a bag or a bottle, or even in a carton.
DC (Colorado)
Bob's Mill has certified GF Oats.
Ulko S (Cleveland)
A rat in the cider? Urban myth.
Misaki Jap (ching chong china)
maybe people dont know that they are gluten free and companies just want to inform uneducated people
Robert Rauktis (Scotland)
Shouldn't this piece be better titled "Why a gluten free grain requires certification.." Or are the authors and editors on a gluten-free diet?
rozfromoz (NY & HI)
I recently bought a bag of potatoes that were labeled "gluten free, cholesterol free". Potatoes! I remarked how silly that is to the produce guy. He just shrugged.
Rita Mitsouko (SF)
Congrats to the NYT on their Pulitzers. Well-deserved. However, the articles & columns on gluten-free issues are always soooooo lousy. The comments section is often an indication of how wrong the information is. This is a complicated topic that so many people think they understand. Unfortunately, they really don't - the many incorrect comments here attest to this. NYT could do some more award-worthy Public Service by writing a thorough, well-researched article about the topic - speaking with multiple researchers, practicing physicians, and patients. I would certainly thank you! I'm sure many other gluten-free eaters would too as no media organization seems to get this right.
R.E. (Cold Spring, NY)
While I always purchase cleaning products without artificial dyes and fragrances, I recently found one that also labels itself as vegan, gluten free, and non-GMO. Since it's only for use on hard surfaces, I suppose it couldn't be used it to clean gluten-free sneakers.
Kate (NYC)
A lot of gullible fools have jumped on the gluten-free bandwagon (even if they don't have celiac disease) because it promises wonders and people are lazy and dumb and want a magic cure.
Jonathan Hutter (Portland, ME)
On Sherman's Planet all they can get is Quadrotriticale. Unless Tribbles have eaten it.
VZR (Verona, NJ)
How? Uh, by definition?
morphd (midwest)
Dr. Green said he considers the labeling of products like water that are, by nature, free of gluten ”nonsensical,” noting that “one lady told me she was in Rhode Island and saw gluten-free sneakers.” __________ That is not unlike the "Non-GMO" label on products for which there is no GMO equivalent. Non-GMO water anyone? It's all about marketing to naive consumers.
LarryAt27N (north florida)
SCAM ALERT! I went to Whole Foods to get some of that free gluten they were touting and there was none to be had. The only free stuff they had were little bits of chopped turnips in the veggie section and tiny cups of chicken soup over by the deli. No gluten to be had anywhere.
FJP (Philadelphia PA)
Haha. On the other hand, I once laughed when I went to an independently owned health food store and found, in the same shelf area as all of the gluten free brownie mixes, flour alternatives and the like, that there was literally A BOX OF NOTHING BUT GLUTEN. I gather it has some uses in cooking where you actually want to ADD gluten.
John Wolff (NC)
Yes, you can buy gluten. It is used in bread making (and perhaps other things).
Tom (Rochester, NY)
It's a major ingredient in seitan, aka 'wheat meat', which is popular with some vegans and vegetarians.
Sandra Keros (LA)
13 years ago my doctor told me to avoid gluten. I found out that I have a genetic predisposition to not be able to handle it. When I do eat it, it causes an autoimmune reaction that can lead to a long list of symptoms that most people write off as “getting older”. I was shocked when my doctor told me that if I continued to eat gluten on a regular basis it could lead to more serious diseases like celiac, diabetes, or even cancer. He said to avoid oats at first - unless they are labeled gluten-free - to avoid the cross contamination when manufacturers use the same equipment to process oats as with other harmful gluten grains. Whenever I did reintroduce gf oats into my diet I’d get stomach issues. Some folks can eat them, some can’t. For four years, I experienced daily pains that were later labeled as fibromyalgia, a condition that is increasingly understood as the immune system going into overdrive to protect itself, with gluten being one of the primary culprits. Gluten is addictive, and one is sensitive to it, morphine gets produced in the gut to offset intestinal wall pain while simultaneously producing a “feel good” response. I feel slight pains of “too much” after consuming it, so I stay away from it pretty much altogether. All grains have gluten, just some are more problematic. I hope more people begin to understand the above info lacking in this article and question the fantasy that common food is safe for everyone simply because it is so commonplace. Be informed.
Robin (New Zealand)
This made me smile in the same way that "cholesterol free" advertised vegetable derived products makes me shake my head.
Alexa Fleckenstein M.D. (Boston)
Should not somebody who writes an article about gluten, first get the terminology right? Gluten is a sticky protein in wheat, barley, rye, AND oats, naturally. But the gluten in oats is called avenin; the gluten in wheat, barley and rye is called gliadin. Shorthand, we use the broader term "gluten" in the place of of the more specific term "Gliadin". That's why we can call oats "gluten-free". And it is true that many people with a gliadin problem, are able to digest avenin. Some, however, are not. And no effort to label oats as "gluten-free" will make it so - it always will contain its specific gluten called avenin. For the people who think "gluten-free" is a health fad: It is not. Celiac disease is a severe autoimmune disease, with many consequences if neglected. Roughly 1 in 100 of people worldwide have gluten sensitivity. It's real (because it's in your genes), and it can't be wished away.
Sneeral (NJ)
Celiac disease is certainly a serious condition. However the over-labeling of so many products as gluten free is, indeed, a marketing fad. Just like sugar free and fat free were the marketing rage in the past.
Greg (MA)
Yes, roughly 1 in 100 people have gluten sensitivity. But roughly 50 of 100 of my friends and acquaintances tell me they are gluten intolerant. It's so fashionable!
Nnaiden (Montana)
No Greg, you're displaying your own difficulty with empathy. An intolerance is different from an allergy or from an inability to digest certain chemicals. Intolerances are real and for people who get sick in a variety of ways from eating all types of gluten the labelling helps you avoid it. It's not just marketing, it's courtesy extended towards a large number of people. Many people are "intolerant" of those proteins, although most of them don't know. And you may be one of the ones who doesn't realize what your food sensitivities actually are. I challenge you to a Whole30 -which I doubt you're capable of completing given your attitude.
Jay David (NM)
We traveled in Spain a few years ago with a friend who has severe celiac disease. In the U.S. she has to avoid gluten like the plague. However, Spain is daily fresh bread country, and she decided to risk it. In Spain, our friend suffered NO ill effects from eating wheat-based bread.
Sneeral (NJ)
Then the conclusion must be that your friend doesn't have celiac disease. Regardless how fresh the bread is, the protein from the wheat will still form glutin.
Charles Grover (Central New York)
I have a friend who had to avoid wheat in the U.S. but found on a European trip he could eat the bread. I think his discovery took place in Italy.
Kate (NYC)
Your friend was probably deluding herself into thinking she has celiac disease. For whatever reason.
Sharon (Los Angeles)
What a weird article...anything thats gluten free can be labeled that way so people know. I dont know everything that is or isnt...
David Lloyd-Jones (Toronto, Canada)
Sharon, Absolutely! In a nation where something like 22% of the electorate voted for Donald Trump, I think it is essential that the air and drinking water be labelled gluten-free to reassure them. To put them even more at ease, let me personally inform them that those who do not suffer from celiac disease, let's call them the deprived 98.5%, can buy gluten to make up for this lack. It comes in cans, sometimes disguised as "mock chicken" at Asian food stores. You're welcome.
Jack (NYC)
Except for a very small minority of people, gluten free is a fad that will eventually disappear. How foods are labeled is a cynical attempt to take advantage of people's ignorance -- so if you take a 19 ounce glass of warm water and dissolve a tablespoon of butter in it you have a drink that is 95% fat free. So what?
Charles Grover (Central New York)
Um. I think that would be two tablespoons (one ounce). I think I would prefer my water 'fat-free'. It also has zero calories. And no gluten. But no-fat gluten free zero-calorie water might make my tongue stick in my cheek.
Dan (Seattle, WA)
Gluten-free marketing has gone way off the rails. I literally discovered one morning that my shampoo was "gluten-free."
Rene Chaput (Kentucky)
Google "dermatitis herpetiformis" and then get back to me about how absurd it is for people with gluten issues not wanting to smear gluten all over their scalps. Because there are shampoos that do contain gluten. And it is not always listed as an ingredient because consumer products are regulated differently than food.
Michelle (Northern California)
That's important for those of us who do have celiac disease. Small amounts of gluten from personal care products can make us sick.
Rene Chaput (Kentucky)
Which seems absurd. Until you realize that there are shampoos that contain gluten and that these products can cause nasty side effects on people with celiac disease and wheat allergies. Google "dermatitis herpetiformis" and then ask yourself if wanting to avoid smearing gluten all over your scalp is "marketing gone off the rails."
Howard Fischer (Uppsala, Sweden)
One answer to the question that the title of the article asks is: The same way that broccoli has been--maybe still is--marketed as "cholesterol free." As George S has just commented, it's a way to increase sales.
AJB (Washington, DC)
As a fellow celiac household shopper, this labeling is important to me. I've purchased regular oats and baked with them, making my celiac family member sick. I now purchase only the certified GF oats and guess what: my celiac family member can eat what we prepare with them without being ill. I'm grateful that these products are increasingly available (and also frustrated that people who aren't celiac or even sensitive sometimes make it harder for celiacs to be treated seriously).
George S (New York, NY)
Not to be too cynical, nut honestly, they are simply making a truthful statement knowing that to a certain market segment - not those actually having celiac disease but for whom "gluten free" is more of a social identifier or mantra - it sells products. It is not untrue and thus not wrong. I've seen this on a number of products that have never had gluten in them by virtue of their content and it's laughable that they bear such a label - but it no doubt works and the companies are free to attack that market segment.
Reader (San Francisco)
While I deeply respect Dr. Green's medical expertise as a worldwide expert on celiac, I wonder how much practical expertise in dealing with the day-to-day realities of maintaining a celiac-level strict GF diet. Certainly, he must not have to shop for someone who is celiac - otherwise he would be all in favor of greater labeling. (Before I had to deal with it, I thought it was dumb too. Well, the more you know ... ) From the standpoint of someone who now shops for a celiac household, it's extremely reassuring to see the GF label on items that theoretically should be GF (e.g., popcorn, potato chips, frozen shrimp, nuts, a plain milk chocolate bar) because it confirms that they are actually GF, and means that the manufacturer cared enough to test their products against the 20 ppm maximum. Plenty of theoretically-GF items bear the "prepared in a shared facility / on equipment also used to manufacture / may contain ...." disclaimers. (I've seen it on all of the items I listed above.) For someone with celiac, buying items with those disclaimers is a roll of the dice because those bland statements can don't really clarify how high the risk of cross-contamination is - they just establish that the risk is there. (And, because the disclaimer is optional, you can't infer from the absence of one that everything is fine.)
Rene Chaput (Kentucky)
Exactly! And people would be amazed at the number of products that "should be gluten free" that actually aren't. Barley gets used as a coloring agent. Flour and malt as a thickeners. All kinds of wheat products end up being cheap fillers in products. Shortly after being diagnosed with celiac, I remember picking up a bag of frozen veggies, peas and carrots, at the supermarket. "Naturally gluten free" I assumed and so I did not read the label. Barley was the last ingredient listed when I inspected the package later trying to track down the reason I got sick. The REAL problem is not the absurd number of products labeled "gluten free," but rather the even more absurd number of products labeled "gluten free" that actually aren't (happens all the time)!
Jessica P. (Santa Cruz)
Yup!! And flour is used to keep many foods from clumping or sticking together, like certain spice mixes, mixed nuts and certain potato chips. My non-celiac (I do have Celiac) partner was shocked when he realized that even things like taco spice mix contain gluten.
Charles Grover (Central New York)
Yup. One of my kids has refused trying all sorts of things, including candy, because of the unexpected ingredients that might be there. I have received quite an education from her and learned to cook carefully when she is at our house, and also from eating out with her. I joked about 'fat-free' water here a few minutes ago, but it is no joke when my daughter has been 'glutened'.
kas (FL)
I think they do it because most people would assume oats do contain gluten since they're in the wheat family. It clarifies that oats are different. No one makes the mistake that there might be gluten in water. I think the letter writer is overthinking it.
Jay David (NM)
Many people think buckwheat has gluten, which is does not. Buckwheat is not even a cereal grain. It's a gluten-free wild plant whose seeds can be ground up to use as flour (wheat wasn't always available in the pioneer west). However, crepes in northwest France are traditionally made with buckwheat and are called "galettes."
Norton (Whoville)
Some oat products can be cross-contaminated with gluten. That's a big deal for someone who is either celiac or gluten sensitive/intolerant.
Charley horse (Great Plains)
I don't think oats and wheat are in the same family