My husband drink soco and coke and has for 50 years, and I have used soco as a sicillian kiss and now as a Manhattan and recently we have basically accused people of adding something to it or using another liquid in the soco bottle. This is horrible why would someone add whiskey to the soco, it is bad enough some people buy the 70 and not the 100 in restaurants and charge extra for soco, my drank has an up charge of 2.00 over a regular manhattan. This new 80 which is what we were told recently by a bar tender is the reason for a new taste. If you want to make whiskey, make a whiskey but leave the soco alone or add soco to a whiskey see how the whiskey drinkers like that? At least they can order another whiskey there is not any substitute for soco
1
I love SoCO but not now you changed the taste now we have to find something else, If you want to add a different one, fine just dont change the original one PLEASE.
We called it Sudden Discomfort.
I love SoCo, I can drink it and never get a hangover. It has been my favorie go to for years. There is only 1 thing I need to know...how will the taste change? I like the way it tastes straight and would hate to have to change my go to cocktail.
I would also like to know what ever happened to Crystal Comfort?
I would also like to know what ever happened to Crystal Comfort?
I was drinking it after reading reference of it in Kurt Vonnegut's God Bless You, Mr Rosewater. Those were the good o' days!
1
The only Southern Comfort worth enjoying is Walter Hill's 1981 movie. RIP Powers Boothe.
1
I used to like it in hot apple cider. Basically it instantly turned non-alcoholic cider into hard cider. A shot or two in 8 oz of cider, heat in a sauce pan and pour in a mug. SoCo's sweet flavor works well with this "cocktail."
Soco and apple juice in a wine skin was a must when we skied in the 70's
2
I always thought it was alcohol-laced syrup…
Foolish youths can get drunk and sick on almost anything. However, as a flavoring, SoCo is fine. I've used it for bread pudding sauce, in pancake and cake batter, and of course in egg nog. It had a limited niche for me, but one that worked.
6
Luckily my introduction to SoCo happened in a non-party setting when I wasn't looking to get drunk, and after a couple of disgustingly sweet sips I've never had the slightest interest in trying it again. My own high school binge drinking horror story involved Seagram's 7, which I've also never had again, but luckily I eventually learned that not all whiskies are created equal and I now happily enjoy a good bourbon or rye with a splash of cold water.
3
Jeez, people. You all such liquor snobs? I just always liked the stuff. Never got a hangover even when I drank quite a lot of it, straight from the bottle at home. Guess I must be some sort of natural-born hick.
6
The Spam of American spirits.
13
I drank a lot of questionable things in my youth. But it took just one taste to guarantee that South Comfort wasn't one of them. A truly horrible substance.
8
it's for kids and amateurs. i had a friend who mixed it with creme soda and called his concoction a "southern smoothie." he later moved to jersey to sell toilets. that about says it all, n'est-ce pas?
14
Thanks for the laugh! Nothing more to be said.
1
"But by the time Brown-Forman bought the brand in 1979, the kick inside the bottle was provided not by whiskey, but by grain neutral spirit — basically a generic alcohol free of character, not unlike vodka."----That would be food grade ethanol.
2
You make that sound like a bad thing. Isn't all booze essentially "food-grade ethanol", in various states of dilution and with various flavorings?
17
I never touched the stuff, but I remember the cute little inserts in Life and Readers' Digest that contained all the drink recipes for SC along with the cartoons of smiling people enjoying themselves. Even as a young professional more than 30 years ago, it never darkened my liquor cabinet.
3
You can diss me all you like, but I enjoy Southern Comfort and eggnog.
7
Yep! It may be the best mixer for eggnog: the two flavors blend into one, like nothing else.
5
Id bet a case of a case of Manischewitz that there are readers who, like me, had their first post-toddler gagging reflex when tasting that stuff.
6
"basically a generic alcohol free of character, not unlike vodka."
the author doesn't know vodka
the author doesn't know vodka
5
No, he does.
13
" A new-and-improved Southern Comfort will hit the shelves in July".
This announcement has all the spontaneity of peristalsis with the end product being just as interesting.
Thank you John Steinbeck
This announcement has all the spontaneity of peristalsis with the end product being just as interesting.
Thank you John Steinbeck
4
Early eighties and first time going by train to NYC to the St. Patty's parade with some fellow high school students. We bought a (smallish) bottle of SC and sat on a rock in Central Park and drank it. I have never in my life felt so completely sick and out of my mind with discomfort than I had that day. I did think it was whisky, so to this day, I have never ever touched any type of whiskey product again . I don't care if someone offer's me a 100 year-old aged whatever, I can never get that horrible feeling out of my head, even from all those years ago.
4
“If we’re right between Jack Daniel’s and Jim Beam on the shelf,” Mr. Brown said, “that will be fine with us.”
I don't think so. Maybe between the Muscatel and the Fireball.
I don't think so. Maybe between the Muscatel and the Fireball.
26
As a sophisticated teenager in New Jersey, I drank Boone's Farm Apple Wine. Much higher quality than Southern Comfort, and everyone knew that SC was for grandmas.
7
Not much different than Canadian ones....
http://www.washingtonpost.com/wp-dyn/content/article/2010/08/10/AR201008...
"Part of the problem is how Canadian whisky is made. Unlike with bourbon, the base spirit is often distilled at a very high 180 proof, which creates a more neutral spirit that lacks flavor. It's then blended with smaller amounts of lower-proof whiskies, and the distillers are allowed to add 9.09 percent of just about anything: rum, brandy, neutral spirits, caramel, or other types of flavoring. Finally, it's usually bottled at 80 proof, which makes it taste watered-down. "
http://www.washingtonpost.com/wp-dyn/content/article/2010/08/10/AR201008...
"Part of the problem is how Canadian whisky is made. Unlike with bourbon, the base spirit is often distilled at a very high 180 proof, which creates a more neutral spirit that lacks flavor. It's then blended with smaller amounts of lower-proof whiskies, and the distillers are allowed to add 9.09 percent of just about anything: rum, brandy, neutral spirits, caramel, or other types of flavoring. Finally, it's usually bottled at 80 proof, which makes it taste watered-down. "
1
A new drink, call it the "Achey-Breaky"...1 shot Southern Comfort, 1 shot Slivovice, blend to taste with Kosher wine...if that won't induce a headache, nothing will.
2
Ah, such fond memories! As teens in the '80s we figured out that one swig of Southern Comfort would numb the taste buds for a night of drinking. We were the kids hanging out in front liquor stores in Hollywood, imploring patrons to buy us a bottle. There was always someone who seemed happy to buy a group of teenage girls some alcohol. Go figure. Southern Comfort tasted so bad that to this day I can remember the faces of my friends as we choked it down, bonded by the gagging and laughing that ensued. Lucky we survived. And what it contained, never crossed my mind. The effect was enough. Happy those days are behind me.
7
I have engaged in bodily functions that were more worthy of bottling.
15
You are so classy.
3
"Caramel (Southern) Comfort"? It doesn't need to get any sweeter!
5
A bottle Southern Comfort was always in the house as a child, though I only recall it being brought out for holidays and such... however, the best (worst) memory was a high school field party, where some of the girls mixed SC into a large bottle of Mt Dew. Even to my young undiscriminating Wisconsin spirits palate, it put me off of Southern Comfort forever. It still makes me pucker.
4
Southern Comfort.... my only girlfriend that I could trust and rely on.
How you kept me from being too uptight or taken away the sorrow caused by my other (ex-)girlfriends!
The memories we have made...
How we celebrated 31 December 1979....
You don't need any cosmetic surgery; you are beautiful just the way you are and just as beautiful as the day in the late 1970s that I met you.
I love you!
How you kept me from being too uptight or taken away the sorrow caused by my other (ex-)girlfriends!
The memories we have made...
How we celebrated 31 December 1979....
You don't need any cosmetic surgery; you are beautiful just the way you are and just as beautiful as the day in the late 1970s that I met you.
I love you!
6
It's been 40 years since I've touched the disgusting stuff and re-branding is very unlikely to tempt me. I can't think of anyone I know who would pay good money for it.
I now rarely imbibe, but on those occasions when I do, an evening snifter of single malt or of cognac neat suits my palate far better.
I now rarely imbibe, but on those occasions when I do, an evening snifter of single malt or of cognac neat suits my palate far better.
6
Haven't had a drop of it in 48 years. There is a reason why we called it "sudden discomfort." Yuck!
7
It's been called a liqueur since "A Streetcar Named Desire" so I'm not sure where the surprise comes in...
The only thing one should add to whisky ( not the blended dreck called whiskey) is more whisky
4
Even as a teenager--in 'dry' Mississippi, where it was one of the drinks of choice--I found it cloyingly sweet. My fellow teens and I preferred the 'sophistication' of 7&7 or bourbon and coke!
1
I use it to clean the bugs and tar from my car's bumper.
Fit for purpose.
Fit for purpose.
5
Sazarac's purchasing of this brand was a mistake. The Baby Boomers have long forgotten SC, Gen X never cared for it and the Millennials have more discerning taste. People today are flocking to craft distilleries because the large corps have been making crap like SC for too long. SC was starting to lay down in its casket. Let's close the lid and let it die like it should.
13
I'll bet that Sazerac is right and you are wrong.
1
Never underestimate the taste of Americans.
2
I'm surprised there's no discussion of the dominance of the current white-trash bro-culture inebriation elixir of choice, Fireball Cinnamon Whisky. Seeing how Sazerac Co. owns that, too, perhaps they are trying to recast Southern Comfort as the "not-quite-so-bad garbage that you drink once you get out of college."
6
Tried it once or thrice, but I don't recall really. I went straight for godhood booze: tequila.
Yes, you may kiss my feet.
Yes, you may kiss my feet.
Southern Comfort + My 21st Birthday Party. Never again.
4
Back in the day when I worked at an advertising agency, The New Orleans Times Picayune finally started having a luncheon for women at agencies. The drink they selected to serve us was a Southern Comfort Manhattan. Not my cup of...
4
Southern Comfort was my late mother's (b. 1911) favorite drink, served over ice. I remember making it for her (she was blind), but could tell by listening to the liquid drop over the ice if she was being shorted. I thought, and still do that it tasted like bad cough syrup!
3
no surprise to me, that SoCo contains no whiskey. But while i must have been the rare case who read the label, apparently i'm not the rare case who hasn't touched this stuff since I was a junior in HS over 35 yrs ago.
1
Yes, Janice Joplin. late, is quite an indictment, I mean endorsement, for SC. I think I'll stay away from the stuff no matter how they jigger with it. A nice glass of Irish whiskey, a gin and tonic with good Dutch gin, a flavorful craft IPA or a nice red wine cover the waterfront for me these days- all in moderation.
5
nice double entendre, your "jigger" comment
A college professor I once knew, deceased now, would soak his twinkles in SC and yes that's the way he ate his twinkles. I kid you not.
4
Too sweet to drink by itself as I recall, but it will make one of the best Manhattans you've ever had.
5
The orginal scoc but, the new one taste like whiskey.. Kills my manhattan
1
Disgusting swill
1
Southern Comfort Old Fashioneds are awesome
4
I certainly agree, but we're really in the minority on this one ...
2
Even thinking about Southern Comfort makes me dry heave. Too many bad memories.
Thanks but not thanks.
Thanks but not thanks.
3
Sudden Discomfort.
3
SoCo? Great stuff! I love it! There's nothing better for keeping the amateurs out of my whisky shelf.
5
It reminds me of the old joke: "how well do you know your whiskey?" The interrogetor holds up 7 fingers - the answer is "Seven Crown;" four fingers, the correct answer is "Four Roses;" a single, middle finger? "Southern Comfort"
4
I had some in 1984, but i was only 18.
“If we’re right between Jack Daniel’s and Jim Beam on the shelf,” Mr. Brown said, “that will be fine with us.”
In their dreams!
In their dreams!
3
Mad Magazine once called this stuff "Sudden Discomfort."
Sudden discomfort ....
I like the idea. I will try it. But I do not like the "Original" label. It looks like something you would see on a soup can or a ketchup bottle.
1
Iconic brands of whiskey (and whisky) add sweeteners and fruit flavors. There's no reason that Southern Comfort can't make a decent drink if they want to.
Two or three of my under aged high-school buddies and I managed to buy a fifth of Southern Comfort at a struggling little liquor store down by the Boston and Maine tracks in Forge Village, MA back in about 1966 and had our first experience with alcohol. We all survived the dry heaves and went on to productive professional careers in life. However I can say without fear of contradiction from by fellows that the mere odor of that vile concoction still turns my stomach 51 years later. Thanks but I'll take my single malt scotch neat.
32
Ha! A reversal--the same happened to me on real whiskey. I can't stomach the smell of it.
Anyone foolish enough to drink a large amount of Southern Comfort in one sitting it is unlikely to ever do that again. Only Janis Joplin could do that and survive. (Well, for a while anyway).
It IS like a liqueur, and if you drank a bottle of crème de menthe I'm sure you'd puke your brains out and never do that again either. Sazerac is foolish to try and promote it into the whiskey category. The result of drinking it to get drunk will be more puking and more lost customers.
However, it does have its niche, and personally I love the flavor of a single sipped shot and always keep some on hand. It's also excellent for warm homemade cold remedies with lemon juice.
Like politics, small doses can be entertaining. Large doses make you want to puke.
It IS like a liqueur, and if you drank a bottle of crème de menthe I'm sure you'd puke your brains out and never do that again either. Sazerac is foolish to try and promote it into the whiskey category. The result of drinking it to get drunk will be more puking and more lost customers.
However, it does have its niche, and personally I love the flavor of a single sipped shot and always keep some on hand. It's also excellent for warm homemade cold remedies with lemon juice.
Like politics, small doses can be entertaining. Large doses make you want to puke.
24
I drank, I don't know, almost a bottle of that stuff one night back in my junior year of college, in 1979, back when I would swallow anything and then ask for more. I've never touched it since that awful night. Even thinking of it is almost enough to make me ill.
It's so interesting to see that so many other men regard Southern Comfort as an undergraduate folly that they left behind at graduation.
It's so interesting to see that so many other men regard Southern Comfort as an undergraduate folly that they left behind at graduation.
29
I think your experience is almost universal. Everyone has one of those stories. They should deal with it in their advertising to get over this.
3
You can't let immature experiences ruin things down the line. Otherwise you'd never learn to like tequila or liver pate. If you overindulge with any liquor, especially a liqueur, it won't end well. Grand Marnier or Drambuie would have the same effect. These are not meant to be drunk as a shot (very often).
They don't need to reformulate it, they just need to retool the brand so it's not associated with college-age antics.
Also, I think the proper abbreviation is SoCo, not "SC."
They don't need to reformulate it, they just need to retool the brand so it's not associated with college-age antics.
Also, I think the proper abbreviation is SoCo, not "SC."
8
It is terrible stuff to smell and attempt to drink.
Yeccch.
Yeccch.
10
I never touch the stuff.
6
The attempts to dignify a brand like this remind me of the designations of whiskeys into the number of years aged, a phenomenon mostly accomplished with added molasses. Or perhaps whiskey companies have a time machine they haven't announced so they can go back and start their "12-year" products 8 years earlier?
10
Uh, whiskey's a pretty well-regulated industry. Any product with a specific age statement and no additional ingredients on the label has to be unadulterated whiskey that's been barreled for that many years (not that extra aging necessarily improves an inferior product). Certainly distillers used all kinds of tricks to avoid aging into the early 20th century but those days are long gone.
5
Sorry, but adding molasses does not qualify as ageing Mr. Simon. Labeling of aged whiskey is strictly enforced by the federal government TTB agency. Bottled in Bond requires the whiskey to be aged under government supervision, and 12-year-old products are actually aged for 12 years. False labeling is a federal offense. https://en.wikipedia.org/wiki/Bottled_in_bond
https://www.ttb.gov/spirits/bam/chapter8.pdf
https://www.ttb.gov/spirits/bam/chapter8.pdf
1
Hahaha! Mark Brown, the mathematically-challenged CEO of Sazerac, says, "“If you and I ended on a desert island and there was a bottle of liquor, there’s an even-money chance it would be Southern Comfort.” Really? A 50-50 chance? Better odds than Johnnie Walker, Smirnoff, Hennessy, Jack Daniels, and Bacardi? (The top five brands worldwide.) Um, Southern Comfort is not even in the top 30 brands sold, so it's less than 3.3% chance you'd find a bottle of it on a desert island. Oh, wait! I know why you'd find a bottle on the desert island! It tastes so weird, no one finished the bottle!
59
I suspect he said "liqueur” and was misquoted.
2
Haven't touched it since severe over indulgence when a freshman at university in 1965.
9
The last time I drink this swill was 1964. I thought it was cool to drink, then retched it all over my beautiful date traveling home on the LIRR, spoiled her dress, her demeanor, made a fool of myself, and never saw her again. The very scent of this stuff is disgusting.
22
That's basically what the LIRR is for
4
I always wondered why I could drink the same amount of whiskey and SC but have a severe hangover with the SC. It must have been the "grain neutral spirit" or the fact that the stuff so sweet and easy to drink straight that you end up drinking more than you think (probably the latter). In any event, youthful stupidity or not, drinking anything 80 proof requires judgement and experience to gage tolerance levels. That's why I now drink 5% beer only and leave more alcohol intensive libations to the "professionals" and the uninitiated.
4
It's the sugar in the fruit that turns to fruit esters along with the high proof that makes Southern Comfort so stomach turning. In mixed drinks made with straight 80 proof spirits the fruit juice, soda or whatever dilutes the straight alcohol (lowers the proof). That somewhat offsets the effects of the fruit esters, although my 40 plus year younger self could testify that you can get the same embarrassing effect from daiquiris. Southern Comfort 80 proof must start out with higher proof alcohol to maintain proof after dilution so there is relative amplification of the problem.
By the way, most other liqueurs are not 80 proof but rather much less. Campari, for example, starts out at 56 proof before anything is added.
By the way, most other liqueurs are not 80 proof but rather much less. Campari, for example, starts out at 56 proof before anything is added.
7
To me, the main purpose of the stuff is to flavor homemade eggnog, half and half with Jack Daniel's. In that role it works quite well.
12
Someone at Sazerac has been drinking too much of their own whiskey to think SC can be resurrected
8
a pint of southern comfort and a six pack of malt liquor...... early college dayze i think of southern comfort as a gateway substance
7
A gourmet, artisanally curated new version of Southern Comfort?
No. Just no.
No. Just no.
21
I always thought Southern Comfort was a brand of whiskey. Now I know.
11
I make a punch with Southern Comfort, 7-Up, orange juice, and frozen orange and lemon slices. Thanks, Martha Stewart! I don't like sweet drinks, but this is quite good, with lots of ice. I wonder how it will work with the new formulation.
3
In college I got a Christmas season job at a State Liquor Store in Ohio where distilled spirits are controlled. To my surprise, Southern Comfort was grouped in the cordial or liqueur section, not with the whiskeys.
"Aha," I said to my unfledged self, "No wonder so many people make derisive comments about this stuff."
Years later, a sommelier told me that alcohol containing a lot of sugar is one of the worst things you can do to your liver. Whiskey or not, I still would not touch it.
The adult finds a Kentucky bourbon with value, neat or with branch water. Asking these marketing men to be your mixologist is like throwing money out the window.
"Aha," I said to my unfledged self, "No wonder so many people make derisive comments about this stuff."
Years later, a sommelier told me that alcohol containing a lot of sugar is one of the worst things you can do to your liver. Whiskey or not, I still would not touch it.
The adult finds a Kentucky bourbon with value, neat or with branch water. Asking these marketing men to be your mixologist is like throwing money out the window.
15
We don't have a ready source of branch water around here. We'd have to fly it in.
Dartmouth '59 ?
Fondly remember Christmas lunches with my favorite banker that consisted of multiple rounds of Southern Comfort Manhattans. Miss those days...but not the day after those days.
11
To get serious, try a Southern comfort old fashioned
5
In the good old college days Soutern Comfort was "the good stuff". If you could afford it you felt adult and cool. If you couldn't you ended up drinking Red Mountain, Annie Green Springs or something your chemistry major boy friend stole from the lab.
3
Gee, doesn't how much you drink over how long a period have something to do with what happens? The last time I had a hangover was in 1962 when I was 16 years old, and I decided not to have any more after that. I have only had one once since then, when my next-door neighbour offered me something called a Long Island Iced Tea on New Year's Eve.
I was never into Southern Comfort, but my brother did tell me once that Jack Daniels made him hallucinate, and I took that as an endorsement.
Of course now I have diabetes and my meds don't react well with alcohol. Fun's over, Christopher!
I was never into Southern Comfort, but my brother did tell me once that Jack Daniels made him hallucinate, and I took that as an endorsement.
Of course now I have diabetes and my meds don't react well with alcohol. Fun's over, Christopher!
1
Must be my low-brow taste, but I always thought it was pretty good. Safe and effective when used as directed. I never got a headache or nausea from it. A shot of SC and a beer chaser carried my blues away.
4
Good news actually, at least I'm intrigued enough to try some when it comes out. I have some old Four Roses ads from its low point as a rot gut blended whiskey. Then Kirin Ichiban bought it and righted the ship. Hopefully SC will turn out solid.
*In the meantime I'm probably going to track down and purchase a bottle each of those soon-to-be-phased-out flavored editions just to have them as goofy back bar conversation pieces
*In the meantime I'm probably going to track down and purchase a bottle each of those soon-to-be-phased-out flavored editions just to have them as goofy back bar conversation pieces
2
In my mid-twenties (a sensible age), I found Southern Comfort to be an easy introduction to 'whiskey.' The sweetness offset the peppery alcohol bite. Thanks for this article on the revival of a popular standard. It should get new life if it is made from better materials. Cocktails and spirits are surging based on the same climb in quality ingredients.
1
I remember drinking that stuff back in the Cretaceous when I was 19, having exchanged my academic career for a music career, hanging out in blues clubs and lamenting the loss of my then-just-ex girlfriend. There were a few evenings where I was fortunate to be able to make it back to my apartment. I cannot remember the taste, but the hangovers were absolutely epic.
5
I certainly fell into the category of 'unwise youths' once during my college years! Once was enough to swear Southern Comfort off.
11
Chef, you beat me to it. Once, indeed. Even the smell of the stuff...
6
Ditto.
6
Why did you have to remind me of the smell?
5
It is really time for liquor and alcohol producers to disclose their ingredients. The Alcohol, Tobacco and Firearms (ATF) Agency has allowed them to hide outside the bounds of food labeling for too long. Is that drink really whiskey? Is that really wine, or grape juice with neutral grain spirits and flavorings? Is that beer made with choice barley or industrial-grade rice? Is your drink loaded with artificial flavorings and chemical stabilizers? You'll never know under the current regulatory framework. Southern Comfort has essentially lied to the market all these years by allowing everyone to assume it contained whiskey. Why would I ever believe them now?
59
When "Mr. Brown declined to disclose which whiskeys were being used, but said they were all drawn from Sazerac’s stocks of North American whiskey", that should tell you exactly what is in it: GNS (grain-neutral spirits) and whiskey flavorings (chemicals).
By federal law, straight bourbon's ingredients and manufacturing methods are specifically called out so that you DO know what is in it. If they were using bourbon, they would say so.
By federal law, straight bourbon's ingredients and manufacturing methods are specifically called out so that you DO know what is in it. If they were using bourbon, they would say so.
7
I bet GNS can't be called whiskey, any more than vodka or grappa can be called whiskey.
1
You might be surprised Slooch. Chuck Cowdery is maybe the best known American whiskey guy out there - his books and blog opened my eyes. I copied this from one of his posts. It's that last part of the last sentence that is damning. Note that Bourbon, Straight Whiskey, and Tennessee Whiskey all have much narrower definitions.
From Title 27: Alcohol, Tobacco and Firearms PART 5—LABELING AND ADVERTISING OF DISTILLED SPIRITS:
(2) “Grain spirits” are neutral spirits distilled from a fermented mash of grain and stored in oak containers.
(b) Class 2; whisky. “Whisky” is an alcoholic distillate from a fermented mash of grain produced at less than 190° proof in such manner that the distillate possesses the taste, aroma, and characteristics generally attributed to whisky, stored in oak containers (except that corn whisky need not be so stored), and bottled at not less than 80° proof, and also includes mixtures of such distillates for which no specific standards of identity are prescribed.
From Title 27: Alcohol, Tobacco and Firearms PART 5—LABELING AND ADVERTISING OF DISTILLED SPIRITS:
(2) “Grain spirits” are neutral spirits distilled from a fermented mash of grain and stored in oak containers.
(b) Class 2; whisky. “Whisky” is an alcoholic distillate from a fermented mash of grain produced at less than 190° proof in such manner that the distillate possesses the taste, aroma, and characteristics generally attributed to whisky, stored in oak containers (except that corn whisky need not be so stored), and bottled at not less than 80° proof, and also includes mixtures of such distillates for which no specific standards of identity are prescribed.
"it is widely regarded as the drink of unwise youths and undiscriminating palates'
There's a reason why it's known colloquially as "Sudden Discomfort", though I have always thought it was basically whisky. Live and learn.
There's a reason why it's known colloquially as "Sudden Discomfort", though I have always thought it was basically whisky. Live and learn.
18
I will never forget the cloying sweetness of SC, nor the massive headache and prolonged sense of self-disgust it generated the following morning. This was in the early to mid 1970's. The Sazerac Company will need an entire generation to slip into senility before its "self re-branding" lifts Southern Comfort up out of the quagmire of quick and disgusting adolescent boozing. In my mind,at least, it will alway be in the company of Annie Green Springs, $2 a gallon jug burgundy, MD50,Ripple, Lancers,Riunite,Wild Turkey,Bacardi Seagrams, and the early iterations of Bourbon Deluxe. I would list other poisonous beverages of the 1970's,however I have forgotten much more of the 1970's than I have chosen to remember.
59
You even forgot that Bacardi, Seagrams, and Wild Turkey are legit brands.
3
Hey now, Wild Turkey is good stuff!
18
You forgot Boone's Farm.
7
Tough hill to climb; for years the brand has been an afterthought at best to all but the spring break crowd. Will be interesting to see if Sazerac can pull it off.
1
So beyond all the positioning, etc, will this be a bourbon- with fruit flavours?
6
Ugh, my older sister and her 'neck husband drink that stuff!
5
My first experience with SC: When i was a kid my buddy and I got together to go to a free concert in Central Park. Our favorite band was playing. We chipped in for a half pint of SC, him insisting we couldn't go to a concert without getting high. The opening act was playing we both take a sip and two college girls commented on the "little boys" drinking. We hid it away thinking they were going to tell the cops. Ten minutes later I ask if for another sip and I'm told it was all gone. He drank it all. Ten minutes after that we are heading home, he was puking all the way.
My second experience with SC: Got an invite from a coworker to go hang out at her apartment on a Saturday night. I had high hopes. Finally we weren't going to be just freinds. It was nice we acting up and being ourselves then the bottle of SC showed up. I told her I had't touched it in 30, 35 year's. She loved the stuff. Janice was her hero and got a fur coat for drinking it. I told her about the concert. She told me her life story and passed out around 10 pm. We never did get past being freinds.
It's has to be the SC, right?
My second experience with SC: Got an invite from a coworker to go hang out at her apartment on a Saturday night. I had high hopes. Finally we weren't going to be just freinds. It was nice we acting up and being ourselves then the bottle of SC showed up. I told her I had't touched it in 30, 35 year's. She loved the stuff. Janice was her hero and got a fur coat for drinking it. I told her about the concert. She told me her life story and passed out around 10 pm. We never did get past being freinds.
It's has to be the SC, right?
48
Even a whiff of this stuff instantly reminds me of too many nights of my own "unwise youth" in the late 1970s, nights which did not end well. Whiskey or no, rebranded or not, I won't be drinking this stuff again, even all these years later...
7
Every Wednesday night my friends and me would spend my paycheck on shots of SC chased with Coco cola in early 70's. Can't get it pass my lips now either