Google, Trying to Endear Itself to Europe, Spreads $450 Million Around

Jul 20, 2016 · 27 comments
MK95 (Austin)
Doing business with Google is as treacherous as dealing with a rattlesnake. But at least we are making some progress. For example, in the Ison v. Google and Yahoo! case, in a hearing before the Court of Appeal in San Jose, CA, Google admitted that they had failed to warn Ison of the risks of doing business with them. Yahoo! did not make the same admission in that case, but in their service contract, which was similar to Google's, they failed to warn Ison of the same kinds of risks.

Ison filed her lawsuit against Google and Yahoo! in 2010 after she signed up for Google's AdWords program and Yahoo's website hosting service and then found her name linked with disreputable websites, including porn sites. Ison's 5th amended complaint lists, among other causes of action, unfair business practice, recklessness, and concealment fraud.

The case was ultimately dismissed on the grounds of some technicalities, but the fact remains that both Google and Yahoo! did not meet reasonable standards in regard to their business practices.
scott smith (salt lake city, utah)
Google is the Wal-Mart of information
Steve Fankuchen (Oakland, CA)
In the virtual world of Google, Facebook, and other such mega-corporations, this is called progress, positive disruption. In the world of real people, not Citizens United created corporate "people", this is called bribery.

A guy mugs you, takes $100 bucks from your wallet and then gives you $2 back for bus fare home. Are you supposed to thank him for that?
Lilou (Paris, France)
Europeans will always view Google as the American outsider who is trying to maximize profits and avoid taxes, because that's the truth of the matter.

Google wants Europeans' personal information and buying preferences to help pitch, or target, on-line advertising. Google seeks to ignore Europe's privacy, anti-trust and tax laws.

Helping tech companies to build open space offices and show them the "Google Way" of on-line advertising does nothing more than augment American-type marketing in Europe, and creates bonds of obligation to be loyal to Google, should push come to shove.

Europeans have excellent tech skills. Google's "training programs" attempt to put their American-style stamp on European marketing efforts ... a stamp that represents marketplace aggressivity and killing of competition.

Our museums are already world class in terms of digital and interactive display ... Google had nothing to do with it.

Google's attempted end run around European publishers, who wish to be paid by Google when their content is used, was to establish a "fund" that gives content publishers new ways to connect with people -- again, marketing. They have avoided paying for content.

It's easy to see that Google is using its financial might to try and "buy" Europe. They're new, and thinly veiled oblique approach, is anything but "soft".

Most Europeans use Google's search engine, but the love stops there. The Americanization of Europe, through Google -- or any means -- is not wanted.
Steve Fankuchen (Oakland, CA)
In the virtual world of Google, Facebook, and other such mega-corporations, this is called progress, positive disruption. In the world of real people, not Citizens United created corporate "people", this is called bribery.

A guy mugs you, takes $100 bucks from your wallet and then gives you $2 back for bus fare home. Are you supposed to thank him for that?
J. Parula (Florida)
It would be very helpful if the NYT dedicates an in-depth article to analyze the truth of these European accusations against Google. That article will take time, checking different sources and weighting the different sides. The article will cost money, and that is the reason why good journalism cannot be free. We need to pay for it. I happen to be an admirer of Google because of its innovation and research groups. Google does not have to become a new Microsoft because Google’s continuous innovation will permit it to be ahead of the competition without recurring to monopolistic practices. Tax evasion is a complete different issue and a very serious one if true.
Another related issue is that in the eyes of many, our tech companies are part of the problem with the present social and economic structures of this country, because we put all emphasis on them while we outsource blue collar jobs. For many, these companies are part of the elitist group which is completely oblivious to the plight of many workers in our country. All these points are becoming agglutinated in these discussions, compounding the problem of getting to the truth of these accusations.
Lilou (Paris, France)
Europeans will always view Google as the American outsider who is trying to maximize profits and avoid taxes, because that's the truth of the matter.

Google wants Europeans' personal information and buying preferences to help pitch, or target, on-line advertising. Google seeks to ignore Europe's privacy, anti-trust and tax laws.

Helping tech companies to build open space offices and show them the "Google Way" of on-line advertising does nothing more than augment American-type marketing in Europe, and creates bonds of obligation to be loyal to Google, should push come to shove.

Europeans have excellent tech skills. Google's "training programs" attempt to put their American-style stamp on European marketing efforts ... a stamp that represents marketplace aggressivity and killing of competition.

Our museums are already world class in terms of digital and interactive display ... Google had nothing to do with it.

Google's attempted end run around European publishers, who wish to be paid by Google when their content is used, was to establish a "fund" that gives content publishers new ways to connect with people -- again, marketing. They have avoided paying for content.

It's easy to see that Google is using its financial might to try and "buy" Europe. They're new, and thinly veiled oblique approach, is anything but "soft".

Most Europeans use Google's search engine, but the love stops there. The Americanization of Europe, through Google -- or any means -- is not wanted.
Steve (California)
As an American, I agree. That is what makes Europe special and unique. Leave well alone.
George (NC)
Google is doing this because it is a good company. Profit has nothing to do with it. Google just has a big heart.
Fred (Up North)
The best politicians and bureaucrats money can buy. Wonder who is cheaper those in the E.U. or the U.S. of A.?
brodave60 (Dallas)
It has worked well for Google and Amazon here in the US.
They have bought virtual control of the US Federal Government through large political contributions (bribes) to elected officials of both Parties.
Not stopping there, Bezos bought the Washington Post in order to project his Liberal leanings onto the voting public.
They are not acting in the best interests of the public here or in other Countries - they solely want more profits and power.
George (NC)
Meet the new boss, . . . .
Concerned (GA)
Pretty sure that if Google was a European company then these relentless accusations wouldn't happen.
Also publishers like the nytimes and news Corp hate Google
The problem is that Google has been good for consumers and the company remains liked on both continents.
Give it up already
John (Cologne, Gemany)
$450 million is a small fraction of the taxes they are avoiding in Europe.

http://www.thedailybeast.com/articles/2016/05/24/does-google-really-thin...
fortson61 (washington dc)
Let's see. What are names of the leading European information technology providers? Give up? Right. There aren't any. Is Europe far behind in developing and applying these new technologies? You bet. Does this catastrophic situation affect the EU's approach to regulating American companies? Of course not.
Steve Fankuchen (Oakland, CA)
In the virtual world of Google, Facebook, and other such mega-corporations, this is called progress, positive disruption.
In the real world of real people, not Citizens United defined people, this is called bribery.

A guy mugs you, takes $100 bucks from your wallet and then gives you $2 back for bus fare home. Are you supposed to thank him for that?
commenter2357 (Bay Area)
Half of U.S. debt is from military spending, and we have paying most of Europe's defense costs for 70 years. At least they are filed with gratitude when we pour financial gravy on them!
Steve (ny)
100% of U.S. debt is from the U.S. not printing its own money but performing a shell game that creates debt for the federal reserve to print the money.
John (Northampton, PA)
Google is an octopus gobbling up everything it can and stealing everything that is nailed down, like scraping web content and then presenting it at the top of a search as its own, preventing users from going to the originating site.

And as the largest lobbyist in the US, it is colluding with government to make sure it stays in a position of dominance. Government, of course, is only too happy to oblige.
hag (new york, ny)
Search is a utility, like electricity, and should be regulated as such. Google may understand this as part of their long game, which is why Google -> Alphabet, splitting out search.
van schayk (santa fe, nm)
Anti-Americanism is endemic to the EU political culture. This makes any PR campaign hopeless especially when combined with an outdated anti-trust policy that effectively denies the existence of a network effect thereby automatically rendering US Internet companies guilty. The only effective counter strategy calls for the US government to engage and support fair treatment of US companies.
Bill C (New York, NY)
Google has a monopoly. So does Facebook. We should not let them buy any competitor they want. Facebook should not have been allowed to buy Instagram for example. We need competition and obviously competitors want to eliminate their competition.

Also, the FTC/DOJ/Gov/SEC whoever the powers be... should look into Apple and Google's monopoly Appstores. We need more Appstore competition. There should be more appstores on both platforms. Google shouldnt be the only one selling apps on the Android platform and same for Apple.

I feel like our government is NOT regulating business. Imagine a sports match where there are no referees and that is business today. I feel government regulators are not doing their jobs to regulate the market.

I also think their talk of "we dont want to hurt the winners" and stuff like that is a lie so they dont have to take action.
T-bone (California)
Google is the new Microsoft.

When will our Justice Department start enforcing the antitrust laws?

When will Americans wake up to the fact that they aren't Google's customers? They and their behaviors are Google's _product_.
Chris (USA)
Investors are blindly in love with Google and end users are oblivious to Google's business model, happily allowing themselves to be digitally surveiled 24x7 in exchange for "free" services or a cheap smartphone/tablet/laptop.

Meanwhile, Google fuels Asian hardware copycats at the expense of American or European companies (Apple, Microsoft, Nokia) when they're not simply buying them out entirely and selling them to the Chinese (Motorola) when it suits their needs. Anything is fair game while building its Big Brother + Don Draper persona, watching our every move and pumping advertising at our eyeballs from every angle. Google is the company all those dystopian sci-fi movies warned us about for decades.

Why more consumers aren't alarmed by Google is simply baffling.
George (NC)
I'm alarmed, but it doesn't seem to be doing any good.
abo (Paris)
Spreads cash around? Sounds corrupt to me.
ChesBay (Maryland)
There is nothing charming about Google.