Going Dirty

Jun 26, 2016 · 79 comments
Mytwocents (New York)
Trump's accusations of HRC are founded: HRC is the first candidate in the US history who is under 2 FBI investigations, one for corruption, the other for mishandling classified docs and having a private server; also embroiled in rigging the DNC in her favor, as revealed in the leaks of Guccifer 2; a class action suit will be filed next week against the DNC rigging the election for the DNC.

HRC's many conflicts of interests and corruption were first signaled and well documented in the book Clinton Cash. Just last week AP revealed that Secretary HRC's schedule was purged of 75 meetings with donors of the Clinton Foundation, when in office. Also, her personal IT guy, Pagliano, took the 5th 125 times when questioned by FBI, although he had been granted immunity. It is clear that he has a lot of corruption to hide, otherwise he would have cooperated.

Also Trump's statement that as a president, Clinton could be blackmailed by the people or govs that hacked her private server is quite plausible, given the recent leaks from DNC's server,and more to come, as promised by Julian Assange.

Clinton's attacks on Trump are largely unfounded. Trump is NOT a racist or a bigot as she portrays him; saying that many ILLEGAL Mexican immigrants bring drugs and are rapist is a fact, not a racial slur; same for saying that Muslims from countries with terrorists ties are dangerous for the US, both in the short term and long term (second generation); see what happened in the EU.
Jagu (Amherst)
As long as we are talking about the 'horse race', the interesting question may be what percent of likely voters have a MORE unfavorable opinion of one candidate than they have of the other. The absolute unfavorability numbers (55% for Mrs. Clinton, and 70% for the other one) do not reveal as much.
John Quixote (NY NY)
As my father would say, "Class will always tell." Dignity is in short supply among republicans, and most of us are truly disturbed by this kind of behavior which reminds me of the awful parents in the stands at youth soccer games. The GOP nominee's behavior, language and demeanor is repulsive to most of us who grew up with good manners and respect for others. Even though Mrs. Clinton has endured years of a fully sanctioned barrage of disrespect, her public comments on this con man are rooted in fact- therefore I expect discerning Americans who take the time to read beyond the fox echo chamber to see the difference between insult and an actual plan to govern.
Spensky (Manhattan)
In the upcoming debates, stop the proceedings, immediately, to read out loud facts correction. And, most importantly, deduct these reading minutes from the false-facts candidate's time.
Alex p (It)
There's clearly no need for Hillary Clinton to not join mr. Trump in the communication department of "fear-mongering", telling people how mr. Trump would be such a disaster for international allies, for domestic and international economy and so on.
We now know how well it worked with israelian election ( "the arab are voting in droves" mr. netanyahu said 2 days before election, assuring his victory ), and with the recent Brexit ( "European bureaucrats are going to determine the size and name of fish and chips" stated people on the Leave side of the referendum, assuring that proud british spirit would prevail, as it did ).
Mrs. Clinton, though, is using this fear-spreading also internally, with her demoratic competitor mr. Sanders ( "oh, he looks like a Republican since he can't praise all day mr. Obama", as if she was not the one telling BLM that "change of hearts will do nothing, and take me policies on the table to act") and with his supporters, using the ultimate scare-mongering tactic: " it'll be all your fault, if i don't win general election", co-sustained by the NYT editorial blog on this, as if the primary was all fog with no substance ( mr. Sanders's programs ) since her victory was pre-established.
Mrs. Clinton has told black people she'll act as third-term-Obama, (i think BLM have something to say on this), but mr. Obama gave his losing competitor the post of Secretary of State. And he gave people Affordable Care Act. What will be mrs.Clinton's poster policy?
Jack and Louise (North Brunswick NJ, USA)
The point of negative advertising is to drive down turn-out. The moderately or indecisive are convinced of the wisdom of "Why bother?" and the election results are left to the "highly motivated", the true believers.

That creates (at least) two problems.

1) Winners of such elections get the same access to power and control of federal executive power as high-turnout elections. 80% turnout or 30% makes no difference.
2) Elections whose outcomes are determined by just the true believers build on the spirit of "Take no prisoners! No compromises!" that has infected our federal government. The current GOP shirking of their Constitutional mandate regarding the nomination of Merrick Garland is just one example. The inaction on reasonable control of access to lethal killing hardware is another.

We need everyone's input at every election otherwise we're inclined to develop policy that favors a few and misses out on the 'greatest good'.
Jan Therien (Oregon)
Give Trump a high school level civics exam! Yet his lack of knowledge is perceived by his supporters to be a good thing, an indicator of one unsullied by the political elite (read educated and experienced). I don't care that he received the nomination. I am disgusted at being in a country represented by the lowest common denominator, even if it is a majority in his party. If you need surgery, you don't go to the doctor who barks the loudest.
Wine Country Dude (Napa Valley)
The sub-title is far more fair than most of the comments, which positively sputter with rage at The Donald. Yes, it's true: Hillary can get dirty; has gotten dirty; and will get more dirty. Unlike Trump, she usually has surrogates like her husband and Wasserman-Schultz do the heavy lifting, but that says more about Trump's courage than Hillary's virtue.

(I'm still waiting for her to repudiate Carville's famous comment in the 90s about "trailer trash" women.)
Aleutian Low (Somewhere in the middle)
Let's not forget we are talking about one candidate that points to the physical appearance from a man's eye glasses as valid evidence that his opinion should not be trusted.

http://www.nytimes.com/2016/06/26/us/politics/george-will-leaves-the-gop...®ion=top-news&WT.nav=top-news

It's not negative campaigning when you are making sure the public understands why this type of thinking and behavior is a big problem when it comes from a presidential candidate.
Prometheus (Caucasian mountains)
>

Well Trump has to go dirty, since he does not know the issues, which in turn only makes it impossible for her to conduct an issue driven campaign.

It's all coming down the Bernie's supporters turning out, or will they stay home doing bong hits.
Ludwig (New York)
They do not need to engage in negative campaigning - the American people who despise them both, have already done it for them.

Of course here at the NYT, the negative aspects of Hillary are going to be ignored. But they are there just the same and others who do not read the NYT have already noticed them.
MikeM (Fort Collins,CO)
Imo, it would behoove the NY Times writers to remember that even tho the Times is lauded as America's newspaper of record, the most popular "news"papers have always been garbage like the National Enquirer. The rise of Poor Lying Donald shouldn't be a surprise to anyone.

Most Americans have always preferred sleazy entertainment more than they prefer knowledge. (Rememer, the definition of "most" is more than 50%). And that's a problem with the direct democracy resulting from television and internet now. We Americans are trying to choose government policy the same way we choose top 40 Radio or uToob hits.
Aunty W Bush (Ohio)
what happened to the GOP Stop Trump campaign led by Romney et al.
Seemed like Trump had disqualified himself over the past month.
Seems like it's under the rug.
WHY? Trump is over the top!!!
fastfurious (the new world)
Sure. George W. Bush and the Swift Boat Veterans for Truth won in 2004 by constructing a vast web of dirty lies slandering war hero John Kerry, presenting him as a coward, a liar and a traitor.

This was tragic since Kerry is an intelligent, courageous, principled man with a conscience who was decorated for combat duty in Vietnam and came home to become one of the most dignified and serious veterans objecting to the Vietnam War.

In recent years, Kerry has distinguished himself as the hardest working Secretary of State in recent memory. John Kerry has done nothing but courageously defend and work hard representing our country literally his entire life. We would have been lucky to have him as our president.

By the time George W. Bush and Co. were through smearing him,
you would have thought Kerry was one of the wickedest people who ever lived, instead of a great public servant and American hero.
Aaron (Ladera Ranch, CA)
With all our education, diversity and talent in this rich land- it is an utter shame that these are the only two people the parties can come up with to serve as Commander In Chief! This is an unprecedented step backwards. Hillary supports the 725 U.S. military bases we have in over 138 foreign countries. Both she and Trump want to continue our imperialistic expansion. Neither care about the American people- they care about growing the wealth of few at the cost of many- And shame on the NYT for backing this lady two years ago before anyone had a chance to receive a fair amount of media coverage. Whether you support Republican or Democrat - it's a stacked deck, and the middle class [what's left of them] will pay for it in the end. That's reality folks- everything else [abortion, terrorism, immigration, education] is just political dog and pony tricks to invigorate the masses to vote... "If God didn't want them sheered, he would have never made them sheep... " Hillary, Trump and the elitist institutions they serve are well aware of this and they mock us.
Ivy (Chicago)
The national mainstream media is only too glad to carry the Democrats' water but went way overboard in its slobbering fawning over Obama. Anytime anyone criticized Obama they were immediately branded as RACIST!

Seeing the success of screaming "Racist!", Hillary supporters were giddy at the prospect of all they needed to do was to scream "Sexist!" when there was anyone who criticized her. They believed "you can't pick on a girl" (except, of course, when they're conservative). Only they were blindsided when they found out it it wasn't going to work.

One reason the Left is apoplectic over Trump is that he doesn't hesitate to hit hard on anyone male or female. For all the Left's screaming about equality, they don't want it applied to their very flawed candidate.

The media themselves have created this backlash of Americans who support Trump. The more the media tried to paint Trump supporters as racist bigoted unwashed rednecks the more they realized they weren't exactly endearing themselves to Trump supporters.

When the Left fainted in aghast horror that Ann Romney once wore a $900 blouse, they didn't even bother reaching for the smelling salts when Hillary just gave a speech on income inequality wearing a $12,000 Armani blazer.

The media will continue portraying Hillary as a poor little thing, but the media also trained the American people that they are incapable of printing any non-biased reporting.
Aurace Rengifo (Miami Beach)
Trump does his own negative advertising. His style work for the minority that follows him but it will not carry him to the White House.

If he talks good about somebody in his circle, that somebody should worry because it might mean that he or she is a "yes, Sir" person.

There is plenty of time before election day for people to come out and tell about Trump deals and income taxes.

And, yes. I also want to see Clinton's transcriptions of her Wall Street speeches.
fastfurious (the new world)
Hillary is a terribly flawed candidate.

But Donald Trump is a narcissist, pathological liar, bully, fraud, coward, cheat, racist, misogynist, who spent much of the previous 6 years trying to delegitimize our wise, dignified, popular president presidents by -without any evidence - proclaiming him a liar who is secretly Kenyan.

Considering this, there is really nothing dirty enough anyone could do to discredit or insult Trump, given the reality of his behavior. If anyone ever deserved to be taken apart as the fraud, danger and jerk he is, Trump's the guy....
Harry Pearle (Rochester, NY)
I support Hillary Clinton and her potential as the first woman president. I think it would be a huge sea change to have a woman in the White House. Every day we would be reminded to consider the potential of women and men as leaders in government, industry, community, etc.

I suggest that Clinton use symbols, like the sign of a "W" made with "V" signs from both hands, together, or something like that.

On the other hand, Donald Trump would be the first president in history with zero experience in government. I suggest that Clinton make a zero (0) sign with fingers and thumb.

Take your pick:

Clinton = W (woman)
-----------------------------------
Trump = 0 (zero experience)
C.C. Kegel,Ph.D. (Planet Earth)
This is really quite simple. Trump's supporters and Republicans love the lies and dirty dealing, even if they KNOW they are false. They wish they could scam people themselves and make the big bucks. They identify with him.
Clinton's potential supporters do not like lies and dirt. They are like Rubio supporters, who were really turned off by the dirt. So Trump has nothing to lose by going dirty, but Clinton does. Trump doesn't need to pay for advertising; he gets plenty of free coverage, albeit negative, by the MSM, including the Times.
Meanwhile, the Times has damaged its own reputation and that of Ms. Clinton by distorting the truth-- failing to report about Sanders and ridiculous Bernie bashing.
You didn't even report on it when gunshots were fired into Sanders headquarters in Nevada.
You have lost a lot of votes for Clinton. You might try telling the truth. And stop being in denial about the enormous threat of Trump.
Siobhan (New York)
Politico has an interesting article on Rust Belt Democrats who are taking a closer look at Trump. And it's not based on attacks from either side.

One guy who has a signed, framed picture of Bill Clinton thanking him for his help decades ago says he has no trust in Trump's ethics or diplomacy.

But also he also says “I’m just fed up with—the term I would use is—the grandfathered-in people...The political royalty.”

Another guy who owns a company says of his employees:

“Ninety percent of my employees are Democrats...and about 70 percent [are] supporting Trump."

“I think that’s what blew me away...[he] said...Engineers, project managers, accountants, welders, machinists—it was all the same. I think you’ve got a group of frustrated voters."

There is nothing normal about this election, on any level.
R. Law (Texas)
Hillary will have to fight fire with fire - she's up against a GOP'er presumptive who is a media creation with utterly no political track record who can promise anything under the sun that he thinks will win over the audience at the moment; it's his long time business model which he's obviously very good at.

Clinton is on the right track when when she focuses in on ' the Donald risk ' that many bankers associate in dealing with Drumpf.

Combined with the GOP'er presumptive's media manipulation abilities will be GOPers' determination to drive down turn-out by whatever means necessary.

Clinton, Sanders and the DNC should be reminding every Dem of the disastrous 2000 Florida results, and that every single Dem vote counts every single time the polls open.
christv1 (California)
Since Mr. Trump lies all the time, how about a running fact check of bothe candidates at the bottom of the screen during the debates? That would be interesting if it's possible.
merc (east amherst, ny)
How about half the debate, the second half, be reserved for an examination of what was stated by Clinton and Trump during the first half: Simply have an independent team of fact checkers fact check what was said-this is not rocket science and would introduce a scheme that would undoubtedly force the debaters to be honest.
Dennis (New York)
Donald Trump is a walking talking negative ad, a self-aggrandizing egotistical fool who daily mocks anyone and everyone, even his supporters by referencing how much he loves the low educated voter. As was the case with George W. Bush, comedians were in their glory days, telling you the material would write itself. So it is with Trump.

Now all we Americans who see Trump for the certifiable demagogue (reference: Stephen Hawking) he is need to do is not sit back and gloat, not take Trump as a serious threat to our nation, not to puff ourselves up with such supreme confidence that we apathetically assume Trump will lose to such a great degree that we neglect to vote.

Hopefully, an overwhelming majority of Americans will come out in November to vote, including those who may need to hold their noses, for the just the thought of such a unstable individual as Trump should send shivers down our collective spines.

If only those who have been insulted, threatened with their rights as citizens show up at the polls then Trump will lose in one of the most lopsided landslides in American political history. I have confidence that this will be the case, but it can only happen if people who talk the talk about the evils of Trump also walk the walk to the polls in November.
Let the US Remain on a steady course. Let us not Leave our common sense behind. This November every vote will matter.

DD
Manhattan
Ludwig (New York)
Headline today:

Chinese, Russian Presidents Criticize West for Weakening Global “Strategic Stability”

This was not Trump's doing but that of the Obama administration, inspired by "our next president".

An alliance between China and Russia could end up to be a huge problem for the US. And no amount of sanctions against Russia, or trips by Mr. Biden (or his son) to Kiev will make things better. Nor does it help to say, "Assad must go."

Our recent foreign policy has been incredibly bad. The standard Republicans are hawks themselves and will do no better. Our only hope is in either Sanders, or failing him, in Trump.
flyoverland resident (kcmo)
as brexit should again reinforce in your minds, all this low-road campaigning does is turn people off to politics and contribute to the "throw all the bums out' attitude of the regular folk who still make up the bulk of the electorate. as I've written here before I have a choice of historical proportion this election; do I want stomach cancer (5 yr surviveability 45%) or pancreatic cancer (5 yr surviveability <5%). I'm guessing you can guess who's who here. at least after 4 years with hilly, the country hasnt been mortally harmed-yet and the 45% hasnt yet been reached. we can dump her in 2020 and elect her vp (good suggestions in these pages today; I'd go for jerry brown, bernie, frankin or bloomberg, mostly b/c she wont choose warren so as not to be overshadowed from the get-go) and save the country from a christie, rubio or worse, one of romney's 300 kids, cousins, aunts, uncles or indentured servants.
so to all I say this; if only "choices" are stomach or pancreatic cancer dont be surprised if we end up with a brexit of our own; assuming the overworked, underpaid, distracted, obese, kinda lazy, self-absorbed electorate can put down their digital pacifiers, tv's and book of new recipies long enuf. nah, nothing will change....
libdemtex (colorado/texas)
The media has failed in it's job for a long time. trump owes his position to them. He was not famous before, now he is.
Bruce Joffe (Piedmont, CA)
A loudmouthed bully hangs nasty monikers on his adversaries. He called Cruz "Lying Ted," and Rubio "Little Marco." Now he's calling Senator Clinton "Crooked Hillary." "Liar," "Little," and "Crooked" seem like powerful insults to the man who hurls them because they actually describe his own shifty character. The more people see through this small grifter's shifty con, the more insecure he becomes, and the louder he yells.

Empty barrels make the most noise.

Most Republican men are not so insecure about their manhood that they need to plaster their name atop every tall building, yet here they are, endorsing a man who Elizabeth Warren correctly identified as a "small, insecure money-grubber."
John Rhodes (Vilano Beach, Florida)
The real story behind this article is the state of America! Not to mention the Republican Party. The fact that a man like Donald Trump can become the Republican nominee for the President of the United States shows how many of the American people have lost sight of the principles this country was founded upon. I am of the opinion that Trump is most expert at shooting himself in the foot and that Clinton therefore should focus upon the real issues facing this country 90% of the time and maybe 10% on the buffoon that Trump is. Will racism, hatred and ignorance prevail? If so Trump will win and will go down in history as the worse president ever and may be held accountable for the decline of America. Or will sensibility prevail? If so, Clinton will be our first woman president and I think will go down in history as one of our greatest presidents.
bern (La La Land)
Will negative campaigning work as effectively for Hillary Clinton and Donald Trump as it has for past candidates? To ask the question is to answer it.
M.I. Estner (Wayland, MA)
Clinton should attack Trump, but she need not engage in hyperbole. The obvious truths about Trump will suffice if framed in a manner easily remembered by undecided voters. Trump's primary successes were built upon his using "big lies" and pejoratives. Clinton must show Trump as the pathological liar that he is. Ideally, she will have several surrogates in Obama, Biden, Warren, Sanders, Bill Clinton, and whoever is the VP choice to attack Trump nonstop and unmercifully. His character flaws, narcissism, instability, disrespect for general rules of civility, lack of experience, and lack of knowledge are just a few of the easy targets. These surrogates will enable her to avoid getting herself muddy and to remain "Presidential," which is important both for image and because she really does not fight well that way. She's a fighter on substance not process. My sense is that whatever Trump says should be ignored by the Clinton team so as not to give Trump's words any lasting media time. Instead of reacting to what he may specifically say, these surrogates should be attacking Trump personally, with each giving a speech twice a week. In so doing, the media will have fresh "news" to offer on a daily basis that will take the media spotlight away from Trump. Because Trump craves being the center of attention, when he is not he is likely to self-destruct in some apoplectic verbal reaction that finally dooms him.
A Texan in (Vermont)
Trump doesn't need to buy ads because he can exploit the news media's shameless greed for clicks, which drives them to pander to readers' lowest instincts. If the media had shown more professionalism 6-12 months ago, Trump would be a faint memory today.
John (NYS)
Whether negative or positive, I welcome campaigning that gets the truth out and reject campaigning that lies or deliberately distorts the truth. Candidate's have negatives and positives must be considered to properly vet them.

Campaigning both negative and positive, is particularly important if individual media outlets pick their favorites and selectively report on that basis. People tend to consume the news media that mirrors there own views, and campaign ads on media unfriendly to a candidate may get the truth out to its constituents. If ads may shame media outlets into reporting certain facts that otherwise would get suppressed because it puts them in the public eye.

Based on my own survey of different sources, it is my clear conclusion that some stories are not fairly reported by certain media outlets with a key example being the Gruber Obamacare videos. A quick search on various media sources may show the reading who reported what, and when.

In summary, keep the negative and positive adds coming as long as they accurately reflect the truth. If an add is false or misleading, the media can and should correct it with the facts, hopefully avoding distortions itself.
toddgitlin (New York)
You ask, "Is there anything left to say about two candidates who are so well known and so polarizing?" In fact, while scattered articles have appeared here and there on the Web, only ABC News among the networks has touched on Trump's relationships with the mob--and this with respect to only a single one of his collaborations with organized crime. No one in major news organizations has connected the dots. No one has given adequate treatment to full-blown exposes by the reporters Wayne Barrett and David Cay Johnston, who have followed Trump's operations for decades. You mention the fraud of "Trump University" but not the criminal aspects of his business record. I have more details in this piece: http://billmoyers.com/story/donald-trump-story-youre-not-hearing/ You assume that because charges are "out there" that they they have wide circulation. Everything is "out there" somewhere, but that doesn't mean it receives its journalistic due. Your article is, on the whole, complacent.
Prof.Jai Prakash Sharma (Jaipur, India.)
It's preposterous to assume that negative campaigning helps voters make an informed choice. Not only such negativity vitiates the political discourse, prevents the truth to come out, but might also cause the voter apathy- not so healthy a sign for an active participatory democracy.
John (NYS)
"prevents the truth to come out,"

Suppose it is a negative truth that is being reported by a campaign? I believe we need to know the whole truth in selecting a president. If certain media are unwilling to do their job being biased in what they choose to report, perhaps campaigns need to buy ad time on unfriendly media so it listeners will learn facts they would not otherwise know.. People tend to listen to the media that mirrors their views and perhaps a negative message on unfriendly media can get the truth out to those who would not otherwise not hear it. It may also force reporting on those networks.

In my opinion, it is the duty of the media to research campaign messages and expose any dishonest or deceptive messages. In my opinion it is also to the duty of the media to reveal all relevant facts.

John
merc (east amherst, ny)
I guess you missed it, not living here in the states. It's called Fox News. This source for 'news' has been a springboard for licentious innuendo and used by the Republican Party since its inception, all under the tutelage of it's Chairman and CEO Roger Ailes. He's chiefly the architect of this 'reality news show' and hires actors and actresses like Sean Hannity, Megan Kelly, and Bill O'Reilly, who their gullible, right-wing-oriented audience believes are journalists. It's been surmised the Fox News audience has consumed 140 billion gallons of Fox News Kool-aid since coming on air.
Ludwig (New York)
" I believe we need to know the whole truth "

The whole truth includes the fact that Hillary destabilized Libya, arranged for Gaddafi to be lynched and created ISIS as well as the millions of refugees which are a direct cause of Brexit.

But America is more interested in the color or discolor of Trump's hair, the size of his hands, and Hillary's emails.

"He actually celebrated Brexit in Scotland!" Clearly a capital offence!

Trump has three faults, narcissism, shooting from the hip, and lack of political experience. He has less experience than Sarah Palin who was mayor and governor before she ran with McCain.

But to these REAL defects of Trump, readers here are adding a lot more which actually weaken their case against Trump. When three truths are combined with twenty lies, that distracts from the three truths.
njglea (Seattle)
Ms. Hillary Rodham Clinton does not need to go nasty and attack DT- that is up to WE American people who actually know about him and what a dismal failure as a businessman and human being he is. He would further destroy democracy in America for personal gain. She will help US restore true democracy in America.
bern (La La Land)
Ms. Hillary Rodham Clinton does need to go nasty and attack DT- that is because, WE American people, who actually know about her and what a dismal failure as a self-serving politico and human being she is, will reject her.
Susan McHale (Greenwich CT)
Don't blame Bernie Sanders if Donald Trump wins, blame the Super Delegates for choosing Hillary Clinton. The system has failed us.
njglea (Seattle)
I prefer to listen to Senator Elizabeth Warren over people like you and the DT fawning press, bern.
MEM (Los Angeles)
With T. Rump, how can it not be dirty? In previous campaigns, the Republicans delegated the dirty tricks to stealth operatives. T. Rump revels in making completely false, outrageous charges repeatedly himself, and when challenged says "I read it someplace." But Clinton can't win a mud fight with a pig. She needs to hit his vague and inconsistent positions, especially his false representations about his failed and fraudulent businesses. Let others be the attack dogs.

But each candidate's supporters will not be budged by the lies, smears, and ad hominen attacks. The election will hinge on how many uncommitted or independent voters will either believe or be turned off by the flying mud. People say they don't like dirty campaigns but they are clearly influenced by them.
gf (nyc)
Going negative is not really the problem. Pointing out the flaws in your opponent is fair game. The problem with Trump is his penchant to simply make accusations which turn out to be unfounded. He is conducting a McCarthy-like campaign, essentially accusing his opponents of being Communists and casting the shadow of doubt in the minds of his audience.

NBC's Lester Holt challenged Trump recently on some negative claims he made about Hillary, saying Trump had no evidence to support his statements. Trump's response was along the lines of, well, how do you know she didn't.

Since Trump is willing to make any outrageous statement about Hillary that he likes, without any factual support, the press had an obligation to fact check his every word and call him on it.
JSK (Crozet)
Trump's adult life is the role of a reality TV star, so what should anyone expect? I can just see all that on-screen marketing with the likes of Putin, China's communist party and the heads of the EU. If we in the USA do this, we deserve what we get. This is beyond the issue of negative political ads, which are hardly a shock to any readers here.

Trump would have wilted long ago were he subject to the sorts of prolonged scrutiny focused on Secretary Clinton.

As for Lewandowski, it is good to see rapidly developing signs of internal and external revulsion to his hiring at CNN. I wonder what Mr. Zucker will attempt next to enhance the credibility of his news staff--that should be exciting and maybe bump ratings a bit.
Mr Magoo 5 (NC)
It seems to me that Hillary and Obama were first attacking Trump. That was their biggest mistake, because he will attack 10-fold and those in politics have more corruption and crimes to hide.

Bexit makes Trump appear more truthful then Hillary when it comes to jobs and the economy. All that Trump says is radical, but it supports his views of how to grow the economy and create more jobs. Trump says he wants to make America Great Again and Hillary says everything is still great.

People like you and I are finding out that government mostly operates “covertly”. Governments do what told by those running the global economy or lose out on trade. Those leading the global economy, think it no longer matters what the people want or how they vote. It seems that the media and political leaders also believe it doesn't matter what the people wants, it is up to big brother to tell them what they want.
Fredda Weinberg (Brooklyn)
The author is hearing what he wants to hear; every time Hillary mentions her Methodist faith and the call to serve, I smile, remembering when I promoted her run for the Senate, knowing that she was following Robert Kennedy's example.

Donald Trump makes lots of promises that history has shown he doesn't keep. Call that negative, if you like, and if you can't stand the heat, get out of the kitchen. Compared to past elections, this is polite.
Suzy Sandor (Manhattan)
When u have some 320 million people and 2 party this is what u get and what u deserve: me good other bad.
ChesBay (Maryland)
Democrats don't have to play "dirty." All they have to do is tell the truth. Republicans will do the rest.
Rita (<br/>)
I think it is time for Mrs. Clinton to equate the bankruptcies, business strategies, etc. of Trump, and how those approaches, while legal effected small people and businesses with the mortgage debacles that almost destroyed America. We all know that that the mortgage mess is still effecting America, while the actions of those robber barons were legal. Such an approach would be huge!
JABarry (Maryland)
Don't blame the dirty campaigning, a dirty candidate; blame the American electorate. Apparently we have an appetite for trash.
MA (NYC)
You did admit he is leading the parade in what you call "Going Dirty". She, however, has not attacked his personal life you, me, and a large portion of New Yorkers who have lived her for decades know many details thanks to his Scotland dining partner, Rupert Murdoch. She, unlike he, has not discussed his marriages, children, and other relationships, unlike he. What she has done is to use his own words and conclude that he is ill fitted to be president. She has used facts whereas he has used hyperbole and subterfuges. Therefore, since both are in the boxing ring (to use your photographic image), are they really in the same match?
Dick Norris (La Jolla, CA)
Unsaid here is that the point of negative attacks is to depress the votes of supporters, not to change people's minds to vote for the other candidate....This is just what we need...lower voter participation! I'd much rather hear about where the candidates hope to take the nation, than more tired attacks on people that we know pretty well....
Joel Gardner (Cherry Hill, NJ)
Without the complicity of the media, Trump would disappear. Following Brexit, they followed him like puppies, winnowing his comments to appear every half-hour on the local news and every hour on cable, even though he was in Scotland applauding a vote that was opposite that of the Scots. Trump is a master manipulator. You're all being played, but we're the losers.
vincentgaglione (NYC)
The online and social media report without any filter on the veracity of content. The public accepts what it reads and hears similarly. The result is an ignorant populace making ignorant choices.
David Henry (Concord)
If the frustrated white underclass Trump voters think he'll help them, then they deserve the consequences, much like the union people who voted for Reagan.
dEs JoHnson (Forest Hills)
David: they deserve the consequences, but I don't, and a hundred million decent people certainly don't.
Babel (new Jersey)
“When we make a choice, you want to know the good and bad about who you are considering,” Mr. Geer said. “Candidates will only tell you that they are wonderful.”

When you consider all the slander and complete falsehoods put forward by Trump since the beginning of his Presidential bid, this is about a wrong headed a conclusion that you can arrive at. This is a man who burst on the political scene in the Republican Party by indicating Obama was a born in Kenya. A claim he new to be false and one that was meant to denigrate our first black American President as illegitimate. He proceeded to label an entire ethnic group as drug dealers and rapists. Language experts have evaluated his level of discourse of that of a 4th grader. Distortions and juvenile insults are not learning the good and bad about people. they are cheapening our political discourse to the lowest levels in memory.
Renee (Heart of Texas)
We already know how bad Clinton and Trump are; that's why most of us dislike both of them so intensely (Read the polls.). When Clinton gave that speech promising a reasoned discourse on foreign policy, but instead spent it calling Trump names, I thought, how dumb, Ms. Clinton. That's only playing Mr. Trump's game. In any case, neither has presented a coherent reason why to vote FOR either one. Instead, it's: If you don't vote for me, you'll get the horrifying Mr. Trump.Or, if you don't vote for me, you'll get the horrifying Ms. Clinton. Most of my friends and neighbors are sickened by both, and some of the others I know are spewing the same tired lines being promoted by both the DNC and RNC that if you don't vote for this candidate, you'll get the other candidate.
MEM (Los Angeles)
Outside of the heart of Texas, many people do like Hillary Clinton. She is extremely unpopular with Republicans; Fox News, Limbaugh, Breitbart and the other GOP media outlets have been castigating her for over 20 years. But Democrats outnumber Republicans nationally and Democrats like her.
Kenneth J. Dillon (Washington, D.C.)
This analysis never addresses the central point that Hillary Clinton could benefit greatly by differentiating herself from Trump, the brawler, simply by acting presidential and refraining from attacking him. The American people do not need her to inform them about what is wrong with Trump; plenty of others will be happy to do so. Trump is a great brawler. She is an ineffectual one and harms herself by descending to his level.
SD (upstate)
How many voters out there are actually undecided at this point? Seriously, how much will be spent over the next four months trying change minds which are already made up?

At this point it's just a matter of getting out the vote.
Lawrence Zajac (New York City)
I think this could be the year that negative attack ads come in a different format. Instead of the stark black and whites stills with the snarky radio voice which have come to instantly decode as an attack ad, I believe we'll come to see true satire set in the format of puff pieces. Adherents of the candidates will be disquieted by a segment declaring Trump "a loving father" and showing the picture of him and Ivanka with the sculpture of "squawking" parrots or a description of Hillary as breaking the glass ceiling and showing her many hair changes over the years. The current format of attack ads only preaches to the chorus; subversive satire might be the necessary solution to getting decided voters to actually question, try to justify and possibly change their decisions.
ecco (conncecticut)
the so-called media, once the esteemed, if ink- stained fourth estate, can do something about the nasty...ask pertinent questions and put the answers, or lack thereof, in the headlines, relentlessly...the more specific the better (skip the 3 am phone thing for now)...for example from today's front page: ask about the 911/wall street choke-hold on emergency services...1. in your definition of the america you envsion, where does that fit? and 2, what are you going to do about it on your first day in office (to stop it if it doesn't fit or to promote it if it does)?

just a few of these questions, from street level in the lives of we the people, will tell us all we need to know about these characters who claim to have answers we need ...so let's see if they even know the quesations, much less the answers...and let the press, with its infinite capacity to sustain pressure, just get its backside off page six and on to a front page drumbeat that can drive the debate to places where we need to go.

list of additional questions available on request from here or in the "duh" file in editorial office everywhere.
w (md)
Hopefully Clinton will take the high road and let her surrogates do her dirty work.
Getting down low with Trump is not the way to show us presidential character
of which Trump has absolutely NONE. His twitter fest is so juvenile, like a petty
teen.
No need to say more, we all know who has some level of social decorum at least on the surface.
IMHO neither of these candidates is a good choice for the USA in terms of real progress for the future.
Susan McHale (Greenwich CT)
I have to say that after the Brexit news the world is waking up to the world that is completely unexpected. What news organization predicted that the British would vote out and the Stock Market would go down 600+? The Main Stream Media and the online papers are not in touch. Whatever happens between candidates these days is minimal because who is watching any more? Trump and Clinton seem completely empty of any meaningful message, especially if it's just going to be a back and forth fight of words. The media has changed and the consequences of that are now the new order. We are awash with so much information and people are focused on their private news. I think the Presidential Campaign between the two presumptive candidates is on blackout.
merc (east amherst, ny)
Bernie Sanders resorted to licentious innuendo to try and defeat Hillary Clinton. The facts of any wrongdoing on Clinton's part just aren't there. One, two, three word explanations come up when voters are asked why they distrust Hillary Clinton-Benghazi, her servers, the e-mails, Vince Foster, Wall street, six-figure speaking fees. But there's just no there there. There never has been.

It's been a conspiracy for three decades, this continuous attack every time Hillary Clinton sets foot on the public stage. Sanders mocked Hillary during the debates. He goaded her. He falsely accused her, implied she was making backroom deals with the Banking Industry, and then in the same breath, mentioned how students were being victimized by these same bankers, so -Voila!-Hillary is responsible for the Student Loan Debt a generation of Millennials is drowning in. Clever? How about dishonorable. These young people hate Hillary Clinton. They despise her because they drank the kool-aid they knew could save them-and primarily those who co-signed for their student loans.

Now it's Trump's turn. And he'll just pick up where Sanders left off. And he doesn't have to do much other than parrot what Sanders said, because no one came to Clinton's defense when Sanders started a licentious campaign of innuendo that bordered on slander. No one vetted Sanders's allegations. And now Trump will simply do the same. He'l be allowed to lie during the debates, and never get challenged by the moderators.
Hugh Massengill (Eugene)
Well, Mr. Trump has to "go dirty" as he just has no positives to advertise. He was never in government, never led a bureaucracy, never had much to do with the military or war, never did much that could be regarded as sterling in inspiring people.
Hillary has to do the same in this political climate or she will seem weak. Plus, she has a lot to work with.
I think I personally know at least three Republicans who would be better in the White House than Donald Trump, and I am not a political figure with lots of political friends.
The electorate is very much in a "dirty" mood, at least the ones who have watched globalization take their jobs and their hope for their kids futures. Maybe a polite and gentle campaign would not be what they need.
Hugh Massengill, Eugene
NM (NY)
Until now, there was an assumption that even playing rough and using dirty tricks had some boundaries. But Donald Trump has made hay of respect for decency. He has no prohibitions when it comes to fighting. That's why his early opponents like Rubio failed spectacularly to beat Trump with negativity. No one would meet The Donald at where he upped the ante. So for Hillary Clinton, she should take him on policies (or, as she memorably put it, his bizarre rants) but leave the personal aside. Then, she can sit back and watch Trump's implosions write her ads themselves.
MKRotermund (Alexandria, VA)
There is something more than just dirty politics going on here in the US. England is experiencing it as well. Continental Europe is not immune. It’s not just the immigrants/refugees. It’s not just the wealth of the 1%. It seems societies are breaking down. The mudslinging in England between the Ins and Outs became mind-boggling when the results were announced: “What do you mean I will need a passport to go to France, etc., etc.? Google reported a cascade of queries on what the vote meant. The mud did not educate.

The mudslinging over here comes mainly from THE DONALD. He thinks he will be elected president if he throws enough mud at all targets whether Republican or Democrat, including Hillary Clinton, of course. Clinton seems to be using surrogates and advertising to do the educating of the American voters for her. Good on. She probably knows that Roy Cohn was Senator Joseph McCarthy’s mouthpiece during the red scare hearings in the 1950s. THE DONALD was Cohn’s acolyte. He learned well and has made a career of using hatred and innuendo to get what he wants.

President Clinton will be successful to the degree that she can convince the American people that the country will continue to be a land welcoming immigrants, that the 1% can be reined in, and the disdain shown minorities by us white folk can and will be ameliorated. She represents progress.
nkda2000 (Fort Worth, TX)
I say bring on the battle.

What Hillary Clinton and her supporters need to do is to play back all the Trump videos where he spews out his hatred and venom, quote Trump's own words, show the full facts of Trump's bankruptcies, have videos interviewing the many small business owners' who Trump failed to pay by declaring bankruptcy, interview Trump University students & teachers who say it was a scam, highlight Trump's 2 divorces and 3 marriages to the Religious Right, question his failure to release his Federal Taxes, the list goes on and on. Basically Hillary needs to hit Trump with the truth of what he has said, ask why is he hiding his Federal Taxes and his business actions over the past 45 years.

Trump on the other hand has to manufacture insults, lies and conspiracy theories to attack Hillary.

The American voter should ask themselves this: who should they believe? The narcissistic, thin skinned, bullying, lying con artist or the person who uses that con artist's documented actions and his own words against him?
A. Stanton (Dallas, TX)
Imagine a gentleman and you have imagined everything Mr. Trump lacks.
James Jordan (Falls Church, VA)
Adam,

Very thought provoking article. I thought about it and I really don think there is a way for the campaigns to pivot away from the negative cast it has taken.

Professor Geer at Vanderbuilt has it right. Negative campaigns get the media coverage and probably for good reason. If Mrs. C and Donald Trump stayed with long-standing issues and related serious proposals for addressing the issues, I doubt that either would get very much attention.

The unfavorable ratings for both candidates are a construct of the media. It cannot be anything else.

Mr. Trump appears to be totally incompetent in governence, but the only counter to his skills is for Mrs. C or others to point out his apparent mental instabilities. I have noticed that many people with the training to analyze Mr. Trump's mental stability have said as much.

Clearly, Mr. Trump is harming the GOP membership and It would not surprise me if the GOP convention were to dump Mr. Trump and take him and his family out of their misery.

Anyhow, I will wait for the debates and see if the media will allow them to show that governing the nations is very serious business.
Pontifikate (san francisco)
Make him pay. Make Trump pay for ads.

It's not that I like supporting political advertising, but I prefer it to having the airwaves hijacked. And I would like to see Trump file personal bankruptcy and be "the biggest loser".
Don Shipp, (Homestead Florida)
Forget the positive -negative ads . Donald Trump goes dirty every time he opens his mouth The last fact check I saw had him lying an incredible 76% of the time, This is unprecedented even in a profession where hyperbole is a way of life. We now know the tabloids contributed to the "Brexit" vote by making false statements. It's about time the mass media regained their professionalism and integrity by calling out Donald Trump, and not as they did yesterday providing a free commercial and partial tour of Donald Trump's new luxury golf course in Scotland. It was absolute disgrace to journalistic profession to watch so called "journalists" be played again By Donald Trump.
Stephen Beard (Troy, OH)
Elections used to consist of a fairly straightforward decision -- picking the best person from a field of two or three. The two or three had different views and competing ideas for how to most greatly help the largest majority of the people and the ideas were not so different that picking Candidate A wouldn't be too bad, even if you favored Candidate B.

Today, an election appears to consist of a complicated calculus to determine which of two or three candidates is the least bad and whose ideas will not in some way actively harm your fellow citizens. Picking Candidate C, then, rather than that idiot Candidate B or the truly moronic Candidate A, could result in serious damage to the country you love.

Thanks for taking a shot at explaining the dynamic of the election of 2016, Mr. Nagourney, even though I believe you are not just wrong, but dead wrong. And so it goes....
Christine McMorrow (Waltham, MA)
"Candidates will only tell you they are wonderful."

Oh, yes they certainly do. Over and over and over, as per the number of times Trump will repeat some claim to greatness or some deal that was really really huge, or how wonderful, fantastic, or really great his policies will be.

Even his so-called negative campaigning against Clinton is done in huge and frequent superlatives. "Crooked Hillary is really, really crooked." "She is the biggest liar in history."

Yawn. You get my point.
Cowboy (Wichita)
And yet Trump shall over-comb.