‘Baby Shark’ Smells Money Onstage

Nov 14, 2019 · 50 comments
Eric Harold (Alexandria VA)
Please. Please. Please. Bring this show to DC. Every Nationals fan will go.
ImagineMoments (USA)
Haven't heard, and not sure I want to, given all the comments about it being such a powerful earworm. But what's with all the fuddy-duddy? Who doesn't get nostalgic about some ridiculously silly thing they remember from childhood?
Oh My (NYC)
Parents what in the world? We banned Barney from our home when it was a craze. Baby sharks shall not enter!
Dejah (Williamsburg, VA)
The problem is, NO ONE really knows who holds the copyright to Baby Shark. It certainly isn't this Korean company. It's one thing when you're talking about statutory damages--$150,000--when no money is being made. But QUITE ANOTHER when you're talking about a world tour. This Korean company DOESN'T OWN Baby Shark! SOMEONE DOES. Someone wrote it and probably has good information on who did. SMH.
Martin Brown (Oregon)
Maybe this will be beneficial for real sharks.
MomT (Massachusetts)
This is so odd. My kids learned that song at camp many years ago along with all the other bizarre, silly camp songs that have been around forever. Why Baby Shark? I guess it is just sticky for some people but not me. That would be Baby Beluga...
TJR (Seattle)
Can we refer something useful such as Sesame Street, Mr. Rogers, and Dr. Seuss to our next generations? I miss the good old days.
Abigail (Michigan)
It’s amazing to me how everyone acts like this company came up with the song. This has been a camp song for as long as I’ve been alive, they just made it more high pitched and annoying.
ImagineMoments (USA)
@Abigail Who's the "everyone" you refer to? Most of the article is about how the company DIDN'T come up with the song, they simply capitalized on it.
CampMom (New York)
I have video of my child doing this at his camp from around 8 years ago. This song has definitely been around. Why would the writer of this article not acknowledge that in the section “Why is the Song So Addictive?” There’s a whole analysis of the song, and now they hype it up in the video, without any mention that SmartStudy got the song, both the order of the family members AND the hand motions, from somewhere else? Obviously the commercial success of the song is the focus of the article, but it’s important to say where it originally came from. And SmartStudy definitely did NOT write it.
Rodrian Roadeye (Pottsville,PA)
This is the first time I ever heard of Baby Shark. How did I ever survive?
tedoreil (toronto)
What's next? Not a tour based on the Kidz4Kars song, I hope...though sponsorship by the Mini is no doubt waiting.
Daughter (Toronto)
@tedoreil Nightmare!
Patrick Sewall (Chicago)
This is truly a harbinger of the end of the world.
Eric (California)
It’s a sad statement about the world today when two year olds are obsessing over baby shark rather than Tolstoy. What will become of us with such low brow babies?
Raindrop (US)
@Eric . There are BabyLit versions of classics. Anna Karenina was interpreted by Jennifer Adams and Alison Oliver. Do look into it! ;)
Kevin (New York, NY)
doesn't matter what i want or you want....we - parents - have zero knowledge about price elasticity of demand....If it costs money but my kid loves it...then we are going hahaha.
ellen (bumpass va)
The best example of the power of this song is in a you tube video from Lebanon, where protestors sing it to calm a scared little boy in a car that is stuck in traffic in the middle of the demonstrations. It was, in that instance, a global force for good that connected people in a joyful way. Who'd have thunk it?
Sugar (Austin)
An entire stadium was doing the Baby Shark during the National's baseball game. Remember that? How fun! My grandson's 1st birthday just a few weeks ago was Baby Shark Under the Water theme. It was so cute. And for Halloween, my son was Daddy Shark and the Baby Shark costume was so cute for my grandson. It's ok to love current culture. It'll all be over just like Barney.
DB (Halifax, Canada)
Theatre for young audiences or theatre for the very young is nothing new. It's unfortunate that this type of show is press-worthy. I challenge any parent with a three to seven-year-old to see a Mermaid Theatre production (The Very Hungry Caterpillar & Other Eric Carle Favourites, The Rainbow Fish, Goodnight Moon). They are by far one of the top North American touring theatre companies for youth out there - their work is brilliant without needing to rely on spectacle. www.mermaidtheatre.ca
Rich (mn)
Maybe parents can use this as a teachable moment and talk to the kids about the food chain.
Lu B. (New York, NY)
I appreciate the needs of the very young regarding entertainment offerings: bright colors, simple stories, tons of repetitions. But for an adult hearing this song is enough to make you want to confess to crimes you didn't commit. I'm glad all I had to endure were the Teletubbies.
VCuttolo (NYC)
@Lu B. My wife started singing this in the car one day, and I asked her what that was all about, so she played it for me. I love it! My wife and I are in our 40s.
Jose P. (Pasadena, CA)
Joining its cousins television and cinema, theatre, musicals, and stage performance havenow run out of ideas. (On the other hand, I have never paid attention to theatre, musicals, or live stage performance, so it's possible that this is nothing new.)
bronxbee (bronx, ny)
75 MINUTES? my three year old niece, who loves this song, cannot sit still for 75 seconds... i doubt if she'll even remember the song by the time she is 4. these "adults" are crazy.
Lisa M (New York, NY)
Baby Shark [shudder]. I never thought I'd say this, but it all makes me yearn for Barney....
Lisa (Ny)
I'm not really interested in attending this and my toddler is thankfully is over this earworm. I don't like all this wasteful swag that is manufactured around these memes, counterfeit and original. Where will all the Baby Shark dresses, costumes, toys, games, stuffed animals, be in 2 years? In the garbage.
Hmmm (student of the human condition)
@Lisa Actually, that which does not sell in the states will be dumped in lesser developed countries, after it has cycled through discount chains like Ross and then Savers. I couldn't agree more. My three year old will not be going to this concert. Others, yes. I am saddened that childhood has become a competition for recognition of the strongest copyright. The child care center my daughter attends does not allow character 'wear,' including on socks and undies, so that children's imaginations are not further stolen for corporate profit. Gross.
RT (nYc)
If this content is what currently appeals to children... God help us all!
RadioPirate (Northern California)
@RT Let's not forget, it was adults who put such "artistic" endeavors as "Mairzy Doats", "My Ding-a-Ling", "Witch Doctor", and Madonna over the top.
ImagineMoments (USA)
@RadioPirate "MAIRZY DOATS"!!!! Great catch. You've hit on one of the oldest references still in the cultural memory of living adults (1944). One of, though..... how about "Three Little Fishies", 1939?
Michael (Baltimore)
Daddy Shark! dodoo doo doo doo doo Cant wait to sing along in a crowded theater!
A. Reader (Ohio)
Dooo doo do do do do do you get affected by everything little thing shown to you? Well dooo doo do do do do dodoo you? Not me!
Nikki (San Francisco)
I'm entertained by the negative comments. Are we supposed to take our toddlers to the opera? In a world where 90% of content aimed at children is on screens, I'm stoked to take my kid to see a live version of something he loves.
PKP (Ex Californian)
@Nikki If you want a smart kid take him/her to the opera. Start with something simple, say, Amahl and the Night Visitors.
Ben (Virginia)
@Nikki at least there could be lyrics that are less lazy/non-sensical than " dodoo doo doo doo doo".
JP (Town & Country, MO)
@PKP I loved Amal and the Night Visitors. Watched it every holiday season on our black and white Philco tv. I introduced my daughter in the 80s to all kinds of music, including opera. Cosi van Tutti was a favorite. My granddaughter loves The King and I (Yul Brenner version). And all three of us also like rap, R&B, pop music, you name it. Just expose kids to as much as you can. They’ll love it.
Barbyr (Northern Illinois)
I went and watched the video. I wish I hadn't, because that dang song is stuck in my head. Be forewarned - this thing latches onto some primeval, misadapted dopamine receptors.
Susan Baughman (Waterville ,Ireland)
For those grouchy people who wrote a few comments like “never heard it” or “don’t understand it,” take a look at any day care, baby sitter or frustrated parent trying to calm down a baby/toddler. They use BABY SHARK. This show will sell tickets. That is what they want. That is what they’ll get if they do this right.
Renee Black (New Jersey)
If you want to understand and maybe even appreciate the appeal of Baby Shark to its intended audience, take a quick look at the original video on YouTube (2 or 3 verses is enough) and then look at the video of the adorable little girl who tries to get Alexa to play it for her. When it finally works the delight that fills her will let you get it.
anonymouse (seattle)
A one or two-time view of a video is forgotten in a week. It's a classic example of marketers who think the whole world is obsessed with their business as much as they are.
Pooja (MA)
@anonymouse It's designed to appeal to toddlers :) They have an immense capacity for obsessing over things that feel awfully boring to the adults in their lives.
PKP (Ex Californian)
@Pooja Trump should love it then !
Canadian (Ontario, Canada)
What is WRONG with people?
Jose P. (Pasadena, CA)
@Canadian We're heading closer to a reality predicted by Mike Judge in "Idiocracy" - in which (among other things) includes the world giving "best film" status to a movie that is nothing more than footage of a butt that farts.
Michael (Portland)
@Jose P. It also wins Best Screenplay.
CB Evans (Appalachian Trail)
I've never seen or heard "Baby Shark," except for hearing my 60-year-old sister sing those two words. And I never will. Have the courage to withstand your curiosity about the latest viral craze.
Alvaro Collet (Seattle)
It’s a song for toddlers, not for adults. If you don’t have toddlers around the house, you’re not the target audience. News for anyone that doesn’t have a toddler around and feel compelled to write that this is a dumb song: you are not the intended audience. Toddlers love singing, but they get frustrated when they can’t pronounce words. Baby shark has simple words, visuals, and a tune that they can repeat endlessly.
Susan (San Antonio)
The problem is that it's such a pernicious, relentless earworm for those who are not the target audience. If you've never heard it, cherish your ignorance; it's one of the most annoying things I've ever heard.
CB Evans (Appalachian Trail)
@Alvaro Collet I guess my sister must have picked up on this through babysitting her grandchildren, 8 mos. and 2 years. Nonetheless.... I still think it's good advice to ignore "viral" anything these days.