Facebook Pledges $1 Billion to Ease Housing Crisis Inflamed by Big Tech

Oct 22, 2019 · 75 comments
Steve (Central Valley, CA)
Zuckerberg and Newsom got what they wanted: a national headline. Few details about where, when and how this housing will be built. Trying to buy virtue before the proletariat revolts.
Blaire Frei (Los Angeles, CA)
"Still, while housing advocates generally applaud the efforts by Facebook and other companies, beneath the large numbers and press-release headlines are a whole bunch of details and fuzzy accounting that have yet to be worked out. For starters, these are not donations but investments on which the companies expect to make money, and substantial portions of them come in the form of land instead of cash." Bingo! Goal #1 of any private company is to make money, no matter how altruistic or genuinely concerned with public good they pretend to be. These companies will provide housing to "public servants", sure, but you can bet they'll do their best to extract every cent of profit from them everyway that they can. I certainly wouldn't want FB being my landlord. God knows what sort of privacy rights one would have to sell to show that they "deserve" to live in their housing.
Sumana (USA)
Another example of corporate oligarchs shapeshifting to appear like benevolent socially-responsible individuals showing their "largesse". They should be taxed fairly and pay taxes, which would then be administered by local and federal programs. We have a structural problem in our country....which is causing this sharp economic divide between the haves and the have-nots!
Bosox rule (Canada)
Hey Zuckerberg, was this a Mayor Pete idea?
Andy Deckman (Manhattan)
Market problems require market solutions. Billion dollar pr stunts (to win some goodwill before high stakes testimony) aren’t going to solve something of this scale. Running a lottery and bestowing ‘affordable housing’ privileges on a select few is also not the answer. It’s entirely a supply issue. Individual localities must be compelled to develop at scale, now. Environmental, legal, property-right considerations be damned. Let everyone feel the pain of the crisis.
Armo (San Francisco)
Helping trump get elected in 2016 should be worth more than $1 billion. How does one put a price tag on treason? Zuckerberg is the trump of silicon valley.
AutumnLeaf (Manhattan)
Quick! Freeloaders, losers and people who refuse to work. Run to California, Facebook will give you a free house. True story.
Bodyman (Santa Cruz, Ca)
All those “free loaders, losers and people who refuse to work” have created the world’s fifth largest economy and pay way more money into the Federal Treasury than they get back in federal assistance.
Steve (Central Valley, CA)
@Bodyman 5th largest economy that has many features of a developing one (massive inequality, one party political rule, tent cities, begging, homeless). But, dude, the waves are always tasty off San Gregorio.
Dave (California)
The only question I still have after reading this article is who will own these housing developments and who will own the underlying land? Anyone know?
Jon Benguiat (Cary NC)
@Dave What difference is it going to make. This is going to be rental not condo housing. Why? Let's say a 2 BR unit costs, including land acquisition, cost about $250,000 to construct - this doesn't include other infrastructure costs like parking, access and internal roads, playgrounds, etc. Most private ownership property require purchases require the buyer to come up cash, typically 20% of the purchase price. This is because to protect its mortgage outlay, the lender will pay 80% of the purchase price and the buyer the balance. Example: Builders costs for unit is $250,000 as noted (and that low is not likely), and assuming that some combination of corporate and public agencies pays for land acquisition, or donates it, it is theoretically possible for the builder to sell it for $250,000. Thus, with an 80% mortgage, the buyer is going to need to come up $50,000 cash. If by some miracle, the bank would accept an insured 10% mortgage, the buyer would have to come up with $25,000. Do you know any cops, teachers, nurses, firefighters who can save that range enough to buy the unit. One advantage of rental housing is that it requires, at most, the equivalent of two months of rent for security. The disadvantage - the renter is not gaining equity as the properties value increases. There are also many options in between (e.g., rent with an option to buy, etc). My advice, start with what the middle income and blue collar worker can afford - say 25% to 35% of income - and ask them!
BBB (Australia)
Singapore, if you're listening, can you please help these people in the Bay Area fix their housing disaster? Even Sydney has looked to our near neighbor, Singapore, and has copied their housing strategies exponentially by building cool apartment towers around transport hubs. Cafes, restaurants, artistic spaces, shopping, it's all there in revamped communities built around the train stations. Cut to your typical filthy and depressing BART Station in the SF Bay Area. Car parking, no housing, no smart cafes, no grocery stores. Thousands of people are moving through Bart Stations every single day and there is no shopping, no services, no shopping, no place to hit the button on the lift and be home. What about all those Westfields blighting the landscape from sea to shinning sea, no housing! A total waste of potential. Nobody told them!!!
Ed Watters (San Francisco)
Facebook or any of the tech behemoths making housing policy is NOT democracy. Tax them at appropriate levels and use the political process to design policy.
Sumana (USA)
Absolutely!!!!
Joe (PA)
This is interesting, but certainly not altruistic. If housing prices decline, that removes an upward market force on wages, saving FB money paid in salaries. Sure, it's donating an alleged $1B, but (a) that's not all cash so subject to different interpretations of valuation at a minimum and and (b) the corporation will certainly reap maximum rewards w/r/t taxes etc. And $1B sounds huge, but even if Zuck paid it personally (he's not), he's worth $70,100,000,000. The average American reportedly has $8,863 cash on hand. Zuck giving up $1B would be like you or I giving up $126. The corporation has over $40B of its own so again, $1B is a drop in the proverbial bucket. This looks generous, but the $1B is absolutely coming out of money they won't pay to others later.
Linda Miilu (Chico, CA)
@Joe FB just bought a whole neighborhood in SF to secure land for office bldgs., parking privileges, and some employee housing. That would make J.P. Morgan envious. Perhaps Zuckerberg will endow a museum with fine art and original manuscripts, as did Frick. Perhaps he will endow well staffed libraries with major collections, as did Mellon. I doubt it. Zuckerberg is no Warren Buffet; he will not give away his billions to help the poor who suffer pollution and corruption in poor third world countries. He can't, or won't even exert standards to prevent hate speech and foreign malign influence on our electoral process. His testimony in front of Congress was disgraceful, as bad as J. Diemens.
Fancy Francie (Phoenix, AZ)
Good...so much more needed...and in other cities as well.
Martin estrada (México)
Facebook and Google, two internet giants (known for their success with the public), their relentless innovation and the good treatment of their workers. These companies also pay attention to those small problems you may have, Google, for example, offers: Dancing classes for their workers to enjoy the parties, just like when it is very hot in California. Both companies are very different, their common point is the ways in which they promote "innovation, creativity and their concern for their body of work."
Mike (Orange county, CA)
No Californian will acknowledge it, but Prop 13 (limiting property tax increases to 2% in perpetuity) has distorted the market. Lots of valuable and not so valuable houses sit empty/underutilized because they are paid for and in many cases have under $1K in property tax to pay. Buyers pay ~1.2% of the purchase price as their tax base. New buyers subsidize the property tax load for everyone else. It's great to be an old property owning Californian - except when it comes to the very high State income tax.
Matt (Dallas)
If the answer isn't money, then what is? I have yet to see an investigation into that solution.
James (Arizona)
@Matt The answer is not simply money, but more specifically who controls the money supply. Secret of Oz.
Will (NYC)
The Bay Area has taken its environmentalism too far. They have focuses too much on preserving habitats for endangered animals that they don't have any habitats for humans. The Cargill Salt Pans need to be filled in. The San Bruno mountains need to be levelled for development. Ring Mountain needs to be paved over. And the North Bay needs to accept its fate as an urban area. CalTrains needs to be extended up to Santa Rosa and a freeway needs to be built from Vallejo to Bodega Bay.
ED DOC (NorCal)
What are you talking about? Humans are gradually taking over habitats everywhere, including in the Bay Area. Any attempts at preservation are our last hope for keeping at least some semblance of biodiversity intact before we all plunge into the abyss.
Renee Kaufman (San Francisco)
@Will Maybe you're being contrarian for the heck of it? Whatever your motives, they're dangerous. We're dealing with increasing fires from climate change- the answer is NOT to increase sprawl. It says you're from NYC, the city with the greatest density in the US, which is exactly what the Bay Area needs- DENSITY. In the form of height and infill. Right now, even downtown San Francisco developments are stymied by zoning regulations. Multiple buildings went up in my mid-market neighborhood that were only 6 stories tall- they should have been at least double that. All that said, I agree with your statement that CalTrans should extend to Santa Rosa. Sadly, the constituents up there, who are now stuck in nightmare traffic, don't seem willing to approve it.
Linda Miilu (Chico, CA)
@Will You live in a crowded, expensive East Coast city; you depend on low wage workers to commute in for janitorial services, dishwashing in back kitchens, low pay service job. No one who is not rich can afford to live in Manhattan, Queens, Brooklyn, or parts of the Bronx. I lived in CT for 22 years, worked in NYC and commuted on Metro North for two years. Finally, I was able to secure a very good job with a multi-State home heating corporation, one of the last to offer health care, pensions and matching 401K savings. Those benefits were frozen in 1989 due to the Recession and failing returns on investments. Perhaps GM still offers benefits, unless it has outsourced all production to Mexico et al. If the U.S. remains a consumer based economy, this is not sustainable. If we devolve into the very rich, and the poor, we will lose the middle class which built this country after WWII.
Cold Eye (Kenwood CA)
State politicians, especially democrats, have been pandering to the tech industry for decades. Soon, when the tech drones figure out that paying $3500 per month for a studio that you have to make your way through a third world nightmare to get to is not such a great deal, they’ll abandon The Bay Area and move on. Competition for the best workers largely depends on quality of life issues as much as salaries. We should be encouraging more homeless to come in and accelerate the process. Once the tech industry is gone, the economy of the area will recover.
VIKTOR (MOSCOW)
Good for them. The area directly around their HQ in Menlo Park looks like Detroit more than anything. It’s about time decent people got a break there.
DSD (St. Louis)
Farmer workers account for much of that poverty in California. The people with the most important job get paid the least.
Casual Observer (Los Angeles)
This is actually a stupid way to address the problem. Most of the expense of real estate is empty of real value, it’s a combination of speculation, low risk capital havens, and people with a lot of money paying too much for property. It’s supply and demand but without any rational considerations about the utility of the property itself. The result is a market that is utterly unpredictable. The low cost property will not remain low cost and the tenants are going to have difficulty remaining, just as they have in all of the low cost housing in urban coastal California. I live in a neighborhood built for airplane assembly workers with tiny houses that likely cost about $4000 when they were new. Those houses with the same amenities were valued at $1,000,000 in 2007. That appreciation had no rational basis.
Tes (Oregon)
Unfortunately, Facebook has already uprooted people of color from their historic neighborhoods in San Francisco and pushed them off, into the margins and left them either homeless or divorced from their cultural neighborhoods. It is difficult for me to see this as sincere gesture rather than a political stunt. Facebook has whitewashed a once diverse bay area and the San Francisco I once knew is a playground for rich white liberals.
geofos (Denver, CO)
@Tes After moving from SF in 2011, I went back last month for a visit to see friends. Having a meal with a friend on Fillmore, in a place with good soul food, now an expensive foofy place, and the widespread gentrification there alone was enough to depress me. The whole bohemia vibe is melting away, leaving basically Denver.
David (Kirkland)
@Tes Too bad FB didn't just go bankrupt. All those workers getting high salaries, paying taxes, giving to charity is awful compared to the goodness of a business failure.
Linda Miilu (Chico, CA)
@David Paying taxes? Didn't they chase tax havens all over Europe? Finally they landed in Dublin, Ireland. We'll see how much Ireland really benefits from the "largesse" of an American billionaire. At least Bloomberg and Buffet have put their money where it might do some good for more people. FB is full of advertising, and very difficult to get rid of.
DG (Idaho)
Californias problem isnt a lack of housing its an over populated place by about 15M. This is just distraction to cover over their fraudulent machine.
Andrew Edge (Ann Arbor, MI)
as far as i can tell you need household income of around 500k or up to raise a family in a pleasant way in the los angeles area..but where can you live and send your kids to public school? lausd is totally out of the question..maybe you can swing something in Torrance that would be ok..but would you even want to commute to century city from there? otherwise live in studio city or something but then forced into private schools..idk all seems very unpleasant..
Calleendeoliveira (FL)
No we want FB to not allow propaganda and out right lies on their platform. Other than that quit using FB.
New Yorker In Paris (Paris)
Facebook is just trying to distract us all from the fact that it is a propaganda machine being used by extremists and foreign governments to hack our democracy.
Coldnose (AZ)
It will never happen. Whatever money FB spends will mostly be related to lobbying and PR. There may be a big splash about some donated scrub land and maybe a few photo-ops of utilities being laid, but, in 10 years it will just be an empty space with nothing but tumbleweeds occupying it.
D Ayres (Chino Hills, CA)
The problem with affordable housing in California is that its only affordable to the original owner. Then it becomes overpriced or even a rental which happened not only in tech areas of the state but from Foreign buyers who came to have babies, buy a home and then return to their respective country. Then it is a great rental until the kid grows up and can come live in it and go to a state college as a resident. Not bitter, just stating the obvious from living in the situation.
George (New York)
I’m a New Yorker but moved to Palo Alto last year with my partner for a graduate program at Stanford. Look, I know how difficult it is to find an apartment in New York. Literally, we could not find one in California. I don’t know how to express this to New Yorkers other than to imagine a world where nowhere off the J train is affordable. How do you get to work then? So, yeah. The housing crisis is a crisis.
James (Arizona)
@George New Mexico, Colorado, midwest, Wyoming, Montana, Idaho...all still affordable and beautifully rural.
Oaklander (Oakland)
@George Did you notice there are no apartment buildings in Palo Alto? That’s the problem.
Linda Miilu (Chico, CA)
@Oaklander The Peninsula was originally orchards and farms. Palo Alto and Menlo Park were outliers. Then Lockheed established a presence and real estate in Sunnyvale became valuable. The home my family purchased for 35K in 1963 recently sold for 750K. The home we bid on and lost to a Chinese cartel from Chinatown is now worth 1M; it is near the GG bridge. SF will not be affordable for decades, maybe never.
cl (ny)
Putting money into a situation they helped create? Rich! I'm sure Mark Zuckerberg (and his ilk) would not do something if they did not get something out of it.
Will (NYC)
@cl So Facebook helped create a housing shortage by *checks notes* creating thousands of jobs.
Jonahh (San Mateo)
This is just another PR stunt. If these companies REALLY wanted to solve the crisis they would DEMAND that most work be done virtually. After all, ALL their software is designed to do that, so why don't they walk their talk? Instead, they build these hotel campuses with free everything that encourages endless commutes and high housing prices.
kate (dublin)
How many houses in Silicon Valley will a billion dollars buy? Probably not even a thousand in Mountain View!
AG (America’sHell)
Just like guaranteeing and subsidizing student loans has helped to drive the cost of college higher because it makes it "affordable" ( meaning one can take on extravagant debt), FB now will skyrocket the Bay area's real estate prices. It alone will create and control the housing market and prices there with subsidies. One will take on outrageous debt and mainly its employees will benefit (and be tied to the company). Its monopoly on social media is just the beginning as it moves to control many other areas with its giant spigot of cash. If FB is for it, I'm against it.
James (Arizona)
@AG You forgot subsidizing health insurance premiums in your example.
Jacquie (Iowa)
Taxpayers will be on the hook for the new roads and other development needed for the housing. Facebook and other corporations should pay their fair share of taxes to help with costs of the development of new homes etc.
Isaiah (California)
SB 330 and the massive RHNA allocations that Newsom has been assigning to regional growth agencies should help with the Zoning issues. The problem with SB 50 is that it exempts the wealthiest communities and puts the brunt of development around transit in communities of color which have long been underinvested in and are at very high risks of displacement. One size fits all zoning will hurt many working-class people, the reason planning departments exist is to navigate the regional nuances of urban geographical demography. It would be nice if we could have some union reform and if we could get rid of these tariffs that drive up the cost of the building. But the politicians in Sacramento are in bed with unions and rather see working-class communities destroyed than give up that steady stream of votes.
Bad Chad (Oakland, CA)
@Isaiah "The problem with SB 50 is that it exempts the wealthiest communities and puts the brunt of development around transit in communities of color" There is no exemption for wealthy communities. Wealthy cities with a lot of jobs and good schools are actually specifically targeted by SB50 even if they do not have good transit. Some of the most vocal opponents of SB50 are lawmakers from places like Beverly Hills and Cupertino (home of apple, median income $135k) Additionally, many historically low income neighborhoods of color, like the mission and the tenderloin in San Francisco have already been upzoned and will see almost no change under SB50. Other sensitive communities will be allowed to delay the implementation of SB50 and will be allowed to forumulate their own plan in the interim. Also, buildings with renters cannot be developed unless the building is held empty for 7-15 years, meaning many buildings in low income areas are effectively exempt. Because of these protection SB50 is supported by Habitat for Humanity, the Non-Profit Housing Assoc of northern california (co-sponsor), and Fair Housing Advocates of Northern California.
BBW (USA)
Trickle down works if the owners of the money actually do their part.
Bodyman (Santa Cruz, Ca)
Sorry....but the only thing that has trickled down so far is yellow and smells funny and the only thing it creates is a long shower for those below...if they can find one. It most decidedly does NOT work...which has been proven over and over and over again.
Mssr. Pleure (nulle part)
Invest heavily in public transportation. Dense, multi-unit housing, micro-units, clustered around transit stations. No parking, no height limits. Streamline permit process. Hire more reviewers. Steamroll NIMBYs. Crisis solved.
Miriam (San Rafael, CA)
Good. And they should shoulder the road expansion and improvement they wanted to saddle taxpayers with. And pay your fair share of taxes and stop doing Trump favors.
Will (NYC)
It's odd that housing is being treated as something requiring philanthropy. There are plenty of developers who could provide the Bay Area with all the homes it needs if it wasn't for red tape.
cl (ny)
@Will Or greed?
impegleg (NJ)
Seems to me that the customers of these tech companies are all paying to subsidize their handouts and "good citizenship" claims. Strikes me that these companies and the pharmaceutical companies can pay out billions of dollars without a blip in their stock prices. Something smells. Either they are not taxed enough and/or their pricing and profits are generating enormous sums of money. Just a thought.
Jennifer (California)
That's cute. Facebook just signed a lease on a large office complex going up in my suburb - apparently they've outgrown their monstrous main complex already - putting even more pressure on our already impossible housing market. We badly need housing density, apartment buildings, multi family homes, and yet any and all spare land gets bought up and turned into office buildings because commercial use creates more tax revenue for the city. There are a lot of factors in our housing crisis - chief among them that there's an economic powerhouse sitting on a tiny spit of land surrounded by water on three sides, with nowhere to build - but I haven't seen any real will from any of the tech giants to come up with effective solutions. Headline making ones, but money without other changes (re-zoning, pushing for housing density, fighting back against city councils that want to keep suburbs predominantly single family home only, etc) won't do anything. We could use some lobbying in this community, as our own city council is a big offender in killing proposed apartment complexes 'to preserve the character of the neighborhood', but I don't have any faith in Facebook to do it. They'll move in, a handful of executives will buy houses in the neighborhood, and 95% of the workers in the new complex will be faced with 2 hour commutes to the far reaches of the East Bay.
Mimi (Baltimore and Manhattan)
@Jennifer The tech companies are not responsible for nor able to change laws, regulations, zoning, building codes, etc. That's up to YOU the average citizen and your elected government officials.
Angie (Nyc)
@Jennifer Nowhere to build? Up? Is that not a direction? Oh, Bay area has earthquake, well so does Tokyo and Hongkong. Do you see the dilapidated dump that is downtown Mountain view? Our local Nimby.is fighting to preserve a "historic church" built with dry wall from 1955.
Matt J. (United States)
As the article points out, the real problem is a lack of housing production. The underlying cause of that is zoning rules that a) prohibit anything but single family homes and b) tie developers in knots even if the project meets zoning rules. Unlike most places, there isn't "by right zoning" (meaning that if you comply with the rules you get to build). Nope, here there are endless hearings where neighbors get to drag the process out with never-ending objections. The problem is not technology companies, the problem is that the state has allowed municipalities to avoid creating housing for the jobs in their communities.
Tes (Oregon)
@Matt J. yes, the real answer is less people in California not more housing.
Peter (New York)
@Tes Why? That seems like an immoral stance to me.
Linda Miilu (Chico, CA)
@Peter Really? We have a shoreline to protect from off shore drilling for oil exploration. Remember the Gulf Spill which destroyed local communities, and the sea grass which protected New Orleans from flooding? There is nothing immoral in protecting the environment. We don't need more people; many are already moving to NV, ID, and AZ to find an affordable place to live. WA State has begun to impose zoning laws affecting developers, as has Oregon. Developers are smash and grab; then they take their profits and move on. There is nothing immoral in curbing them.
mm (ME)
Or these corporations could just pay their fair share of taxes, without seeking loopholes and shelters.
Emily (Nashville)
@mm or our politicians could close all the loopholes they created to specifically make it legal to avoid taxes. You know, or that.
flyintheointment (Milwaukee)
@mm Yeah, but even if they're proudly proclaiming they're going to start a $1Billion fund, it's cheaper than paying their fair share of taxes, etc. Plus, this gives them more prestige and control over how their money is spent in the aid of housing affordability. And not to mention, it's a PR bonus to put out this headline grabbing press release!
Peter (New York)
@mm Your point even if true is a non sequitur. The housing crisis is not from a lack of tax revenue.
Indian in US (NY)
Applaud Facebook's social responsibility and leadership. Other corporate leaders who lead billion dollar companies should join hands instead of launching battle of egos. The crisis in CA is created by the corporations, therefore, they need to step up to solve the problems now.
Want to move (California)
I live in the San Francisco Bay Area and would love to move away (maybe to another state). However, my spouse refuses to consider selling the house and moving. We are retired and could sell our house to someone who needs to be here (for example, for a job). Maybe the governments should offer some kind of incentives to get us to leave?
Matt J. (United States)
@Want to move Yeah, the incentive should be to get rid of Prop 13 which allows some people to have ridiculously low tax rates on their property. My in-laws were paying $1,200 on a $1.1 million property because of Prop 13. Anywhere else in the country and that would be about $11k-22k in property taxes. Amazing how homeowners are begging for another handout when they get a $10k-20k handout every year.
PeteNorCal. (California)
You hit the nail on the head! Prop13 has totally distorted housing in Calif and should be reformed!
ARL (New York)
@Want to move Good idea. Where I live, everyone 'ages in place' because the cost of a subsidized senior citizen rental nearby is more than the taxes on the McMansion, thanks to the senior property tax exemption. Subsidizing a move to a retiree area would mean a lot of housing freed up for families with working parents, reducing their commute substantially.