$600 to eat in a restaurant in Tulum is grotesque. Why doesn't Mr Redzepi do something different and offer creative food with Mexican prices? I am sure his staff can afford to fly and live in Tulum for a month. Once out of the tourist part, rent and food are cheap. Offering a meal for only $600 is what is wrong with Haute Cuisine...I will be going to Tulum and will be eaten my $2 fish tacos in the same downtown restaurant I have been doing for years. Pease, Tulum doe not need a Noma....
3
The price to eat in this establishment, $600.00 US per person, is obscene considering the actual wages of Mexicans and the considerable difficulties many Mexicans have actually feeding their children. It is safe to assume that not many average Mexicans or expat Mexican residents will be enjoying a meal in this restaurant. I spend several months a year in Mexico and can sample a wide variety of delicious local foods, made by talented local chefs for a fraction of that price. This money would be much better spent supporting a local school lunch program in Mexico. Perhaps he could hire Mexicans to fully staff his restaurants thereby at least making some donation to the community whose food he is so appreciative of. In proposing this sort of venture, Mr Redzepi seems tone deaf to the struggles that many Mexicans face on a daily basis..
8
i realize this comment is redundant, but i looked in vain to see if $600 was really meant to indicate 600$ MXN (currently, about $30 US). sadly... no? that is beyond vulgar in a country where many families struggle to live on 100 or 200 pesos a day. It's also a phenomenal rip-off in a place where the local cuisine like cochinita pibil, in a taqueria or street stall, is satisfying and delicious and will probably run you about 60 pesos per person: three bucks. mr. redzepi, why don't you save your staff a whole lot of trouble and take them out for some of those remarkable tacos al pastor after a day at the beach? (and the NYT needs to stop celebrating this sort of excess.)
6
I loved this place when it was called Hartwood.
4
Seems like he's copying Hartwood, well copying everything except he's quintupling the price.
4
As someone who has spent a part of almost every winter in the Yucatan for several decades this is possibly the most tone deaf idea I have ever encountered. Given the world we recently have found ourselves in that is saying something
Shame on Noma
Shame on Noma
4
$600 US is not a mistake.. It's on their website. Just doesn't make sense....
2
$600 per person. Really? You can eat very well in Mexico for $600 pesos.
2
10am eastern time?
$600 a person seems obscene in a country where a good share of its population lives below the national poverty line. Did anyone ask Redzepi about that?
https://en.wikipedia.org/wiki/Poverty_in_Mexico
https://en.wikipedia.org/wiki/Poverty_in_Mexico
9
I started vacationing in the Tulum area before there were sidewalks. The onslaught of the wealth that has overtaken the coastline in the area is indeed a sad sight. It seems there is no end to it... it spreads like the plague. Locals can barely find a place at the beach for a Sunday afternoon picnic after church. Who you are trying to impress or what you are trying to accomplish by serving $600 plates is lost on me. You may have honed the fine art of Yucatan cuisine but by charging $600 a plate you will miss out on the community's main ingredient... the love, the togetherness, and the tradition that bind their dishes together.
13
I live near Tulum. The local minimum wage is 3 dollars a DAY. I would love to know how much is Mr Redzepi going to pay his local staff.
11
$600 Usd per person. Really? You can eat very well in Mexico for $600 pesos a person.
3
The restaurant, Noma Mexico, will serve dinner five nights a week at $600 a person.
Before any readers jump to judge or lampoon this venture please read the four compelling reasons to book your table below:
1) We’ll try some exotic fruits, and we’re definitely going to make cochinita pibil.
2) And we’ll cook everything over fire
3) Waiters will deliver their brand of polished service in shorts and flip-flops.
4) Late one night, just about a decade ago, Mr. Redzepi arrived hungry in Mérida, Mexico, and stopped on the street for tacos al pastor — hot, fresh corn tortillas piled with thinly sliced pork that had been browned on a vertical spit. The meal was quick, simple, but skillfully executed, and it made an outsize impression on the chef.
Indeed.
Before any readers jump to judge or lampoon this venture please read the four compelling reasons to book your table below:
1) We’ll try some exotic fruits, and we’re definitely going to make cochinita pibil.
2) And we’ll cook everything over fire
3) Waiters will deliver their brand of polished service in shorts and flip-flops.
4) Late one night, just about a decade ago, Mr. Redzepi arrived hungry in Mérida, Mexico, and stopped on the street for tacos al pastor — hot, fresh corn tortillas piled with thinly sliced pork that had been browned on a vertical spit. The meal was quick, simple, but skillfully executed, and it made an outsize impression on the chef.
Indeed.
6
Hmmmm, compelling reasons to book a table...really?
1) Exotic fruits and Cochinita pibil - can find both of these for next to nothing in the pueblo.
2) Cook everything over fire - not unique to Tulum by any means.
3) Waiters in shorts and flip-flops - yep...just like about every other place in Tulum.
4) Tacos al pastor - give Antojitos La Chiapaneca in the pueblo. Great tacos for probably less than a simple cocktail at Noma.
I wish the chef well and am sure there are plenty of trendy tourists who will happily fork out $600 a person for what I'm sure will be a delightful meal. But to state that these are the reasons one should be compelled to book a table...I think not.
1) Exotic fruits and Cochinita pibil - can find both of these for next to nothing in the pueblo.
2) Cook everything over fire - not unique to Tulum by any means.
3) Waiters in shorts and flip-flops - yep...just like about every other place in Tulum.
4) Tacos al pastor - give Antojitos La Chiapaneca in the pueblo. Great tacos for probably less than a simple cocktail at Noma.
I wish the chef well and am sure there are plenty of trendy tourists who will happily fork out $600 a person for what I'm sure will be a delightful meal. But to state that these are the reasons one should be compelled to book a table...I think not.
3
I can only hope that the price per person at this restaurant is an error. If the $600 per person is correct, it is obscene. In Mexico? What exactly does that amount cover? I for one prefer my local taqueria, where many people eat and enjoy. It is also where many people are employed , where prices are moderate....and the food quality is probably about the same. Snobbery? A big yes, particularly since many people just barely earn $600 dollars a month!
4
I have had the pleasure of eating at Noma three times in Copenhagen, and each time was a unique experience. However, slowly it looks like Rene Redzepi is loosing the plot gallivanting all over the world with his pop-up restaurants. I'm sure it is great fun for him and his staff but to me his uniqueness has peaked sometime back, and other and better restaurants have now taken advantage of his lack of focus. My new favourite in Copenhagen the 3-star Geranium Restaurant is a good example.