‘Juul-alikes’ Are Filling Shelves With Sweet, Teen-Friendly Nicotine Flavors

Aug 13, 2019 · 41 comments
CooperS (Southern Calilfornia)
Nicotine consumption is no worse for you than caffeine consumption. Are we going to ban cola, coffee and tea now, too?
Kohl (Ohio)
This is honestly insane. A company should have the freedom to produce flavors of their product that consumers are demanding.
Satyaban (Baltimore, Md)
What is the reason for this uproar about Juul and vaping. I think that this a continuation of the anti-smoking agenda and the only reason for it is that it looks like smoking. There is no tobacco involved, no hydrocarbon smoke, no smoke at all only a harmless vapor and lastly nicotine is not a requirement. There a twisted logic that equates vaping with smoking. Let parents raise their children we don't need government encroachment to protect us. You all need to stop raising issues when there are none.
Lawrence (Washington D.C,)
Whose pockets are being filled by addicting our children?
Mark (Iowa)
Kids start using nicotine, drinking and having sex to be cool, just like their friends do....You do not ban flavors of liquor to keep kids from drinking, why would you ban vapor flavors for that same reason? I started smoking full flavor reds. Taste is horrible and disgusting and very difficult to inhale. Took many attempts. No one is doing it because it tastes great. They are doing it because they see their friends doing it and it looks cool. I started smoking it because other older people that I idolized were smoking and I wanted to look cool like I thought they did. There were warnings about cancer addiction and all the rest and I only cared about how I was perceived by others. That is a vulnerable age. I smoked for 30 years. Was not so cool at the end.....
JND (Abilene, Texas)
Anyone stupid enough to vape Froot Loops flavor deserves what he or she gets.
Satyaban (Baltimore, Md)
@JND Huh? What do they get, what are you talking about, but I am glad you don't care about this non-issue.
Mitchel Volk, Meterlogist (Brooklyn, NY)
They should make a nicotine free version with flavors, so teenagers will not get addicted. As they age they would not become addicted and will just quit when it is no longer cool for them to do. Problem mainly solved
Kohl (Ohio)
@Mitchel Volk, Meterlogist They have made nicotine free options since the beginning.
Mia Lopez (New Jersey)
Bengal12MiaL This article caught my attention because as a teenager I first hand witness how bad nicotine addictions have got with people my age. Juul stopped selling it's highly used fruit pods but I feel like it may have been a step towards teenagers to stop but It was not very efficient. Other companies just started to sell what Juul stopped to. A big part of the problem in teens use is that vendors who sell Juuls and Juul pods do not ask customers for proof of age. You can simply walk in the store and get what you need without a problem. But even if you being o enforce laws on asking for an ID there is always the option of asking someone who is age to buy for you. Enforcing vendors to Id people will surely help, but to overall top teens from using nicotine is going t be a huge challenge.
LawyerTom (MA)
These products are of questionable safety. Both the additives and the byproducts from heating the "liquids" are dangerous. Don't repeat the mistakes of addressing the hazards from tobacco products; time to take regulatory action now.
Satyaban (Baltimore, Md)
@LawyerTom "time to take regulatory action now" coming from a lawyer.
S.L. (Briarcliff Manor, NY)
If Juul was sincere in preventing teenagers from vaping they would cease production of their device. Everything that they have done since going into business was designed to addict teenagers to nicotine. They were ordered to stop selling flavored pods but that did not disrupt their business model of teenage vaping. Adults use vaping devices that look like cigarettes. They should make sure all their patents are in order and stop selling their product. They won't and more teens will get hooked just as other generations were hooked on cigarettes.
Will (CT)
People who are 18 just sell juuls and pods to younger high schoolers and middle schoolers. Selling to underage people is not a big issue, and will not have a significant impact on teenage vaping.
Alex (West Palm Beach)
American teens are dying to become corporate slaves. “Long live the tobacco industry” might be the next t-shirt slogan that catches fire.
Colette S Maraczy-Lawley (Bairnsdale West, Victoria 3875 Australia)
Facebooked this article because vaping for under eighteen year olds starts the terrible desires for smoking cigarettes which I wish I never started at the age of thirty-one years.
Olly (England)
@Colette S Maraczy-Lawley no it doesn't. It has the exact opposite effect. Please read the findings on the NHS.gov website and the PHE annual review of electronic cigarette use for actual facts on the topic
June3 (Bethesda MD)
Pandora's box is open. The horse has left the barn.
°julia eden (garden state)
@June3: this time, it's a whole herd of horses ...
Mr. B (Sarasota, FL)
The reason Juul and it’s knockoffs are so popular is that they pack a powerful nicotine punch. One pod at the 5% strength level is the equivalent of two packs of cigarettes. In effect, Juul is marketing a product even more addictive than tobacco, which is why Altria, a cigarette manufacturer bought 1.3 billion dollar stake in the company. To insinuate as the company does, that Juul can help you overcome the “nicotine habit” is a bald faced lie.
Vince (Austin)
One pod equals 1 pack of cigarettes according to juul and the independent math I found online.
CooperS (Southern Calilfornia)
@Mr. B They don't only make the 5% (50mg) pods. They also make the 3% (30mg) pods.
Eli (Tiny Town)
Hike the taxes on nicotine products to the point where they fully fund the burden people 'personal choice' places on society. That that would be north of 100$ a pack is something that all people who get mad about PERSONAL FREEDOM will have to get over. They still have "access" after all.
Mark (Iowa)
@Eli Lets regulate healthcare so that the burden smokers place on the rest of us does not make us tax anything a hundred bucks a pack. Less people are smoking than ever. Society is changing in the right way. No smoking inside at restaurants bars and bowling alleys. I remember my father smoking on the airplane sitting next to me as a child... Those days are long gone and for the better. No need to try to tax people into doing the right thing. Society is moving...Slowly.. but its moving.
Bob (NYC)
People love to inhale nicotine. In fact the news around 1964 that the surgeon general had concluded that smoking caused a whole range of deadly ailments to critical bodily organs didn't change behavior much at all. Instead, it took many decades of people being sold on the notion (largely though I suspect not entirely true) that second hand smoke is extremely dangerous for the nonsmoker for people to start giving up smoking. Only by pushing the smoker out of social functions and ostracizing him were we able to reduce smoking in a meaningful way. The vape is brilliant. Although people have a psychological reaction to seeing people vape in public locations, there's really not a lick of evidence that second hand vape is dangerous and nor is there any common sense reason to think it is dangerous. Problem solved. I do think it will turn out that these devices facilitate ingestion of nicotine at a rate where it becomes a lot more dangerous both in terms of its direct effect and in terms of its use as a precursor to the use of stronger stimulants. I know, I know, the "gateway drug" theory has been disproven, but I'm not so sure about that.
Eric Stewart (New York, NY)
Why can't people like this author understand that ADULTS want these flavors and ecig manufacturers are not trying to lure kids? Stopped smoking at age 44 in '13 because of these flavors. Flavors make cigarettes unpalatable to former smokers. Try actually parenting and stop blaming others because your child breaks laws by purchasing a product not intended for them.
°julia eden (garden state)
@Eric Stewart: in an NYT opinion piece on july 31, dr. david kessler, FDA commissioner from 1990-'97, mentioned that juul's design facilitates its use by young non-smokers. you don't see "method in such madness"? isn't free market capitalism about using every trick in the book if you want to be competitive, i.e. sell? about spendig n times more on advertising [i.e. on luring] than you spend on R&D? what about the food industry, the sugar industry? all well-meaning and mainly targeting adults - while billions of people around the globe, including kids, now suffer from plagues like diabetes and obesity.
John Jorde (Seattle, WA)
Ban cigarettes. E cigs are no worse than coffee. The teens are alright.
Shelly (Hill)
I smoked for 30 years and last year transitioned to vaping instead. Am I now to lose access to things I am legally old enough to use because parents don’t parent?
eastbackbay (nowhere land)
you are obviously myopic too about Juul's marketing tactics to lure in teens but that's probably ok by you because it's well within business practices.
Mike L (NY)
It amazes me how now in America, companies and the government are stepping in where parents should be responsible. It’s not Juul’s fault that teens vape. It’s their parents fault. But parents in this country have long given up the social contract to raise their own children. Parents need to take responsibility for their teens’ behavior.
eastbackbay (nowhere land)
so it's ok for companies to take on ever more psychological driven marketing tactics that most humans fall for regardless of age, and yet it's the parents fault if they teenage kids smoke behind their backs? get a grip. even adults today knowing full well the dangers of smoking still do so. is that their parents' fault too?
Kushka (Atlanta)
As a 70 year old who started smoking at 12, I believe the idea that children are attracted to vaping because of the flavors and will reframe from vaping because of limited flavors is ridiculous. It is the drug nicotine they are after, flavor is a secondary consideration, and if they are limited in flavor, they will either vape tobacco flavor, or simply mix their own by doing the same as the flavor manufactures do, add food flavoring to unflavored nicotine solution (many simple direction and videos for doing so are found by doing a simple google). If instead of pursuing this outlandish scheme to cut teen vaping by limiting favors, the FDA instead made the manufactures of e-liquid provide evidence that any flavor they used underwent testing to prove that the liquid was safe if inhaled the teens and adults who use these devices would be much better off. As I stated before, the manufactures of these liquids use food flavoring in there e-liquids. Some food flavoring ingredients that are known to be safe for food flavors (like diacetyl - used to give buttery flavors) are known to damage lung tissue, and there are probably more that are unknown simply because that have never been tested for this use. The FDA should get back to insuring products are safe, and not trying to choose flavors they believe one age group will be more attracted to then another.
Jack (East Coast)
These should be prescription only. They were intended to help wean smokers from tobacco, not create a new generation of nicotine addicts.
Mark (Iowa)
@Jack Just like OxyContin? Look how the prescriptions that were written created a whole generation of heroin addicts... Government Regulation is not the way to change teen behavior.
Emme B (New York)
According to the Surgeon General, nicotine has a negative impact on adolescent brain development. And, of course, it’s quickly addictive, guaranteeing a hooked generation of consumers. While nicotine itself isn’t carcinogenic, the e-cigarettes contain carcinogenic additives. By selling flavors meant to appeal to children, these e-cigarette makers are on par with the morally bankrupt tobacco industry, which pushed real cigarettes on adolescents for years until regulators reigned them in.
Anthony (Brooklyn, NY)
@Emme B Be that as it may, it nicotine likely helps teens perform at a higher level. It's a stimulant. Just like caffeine. Just like ADD meds. I wonder how elevated expectations of academic performance correlates to and causes the increased use of these yummy nicotine delivery systems.
M (Nyc)
Banning flavors other than mint, tobacco and menthol would only hurt adult smokers who have made the switch to vaping. Enforcement of age restrictions, and selling the product only from vape shops, like with alcohol, is the logical answer.
Anthony (Brooklyn, NY)
No doubt we will learn vaping is less healthy then we’re being told by these companies. However as an occasional nicotine user and writer I do know the positive cerebral benefits of the drug. ( I chew gum) I hope some scientists types study effects of nicotine on teen student performance. You know... in the pursuit of knowledge, but also to understand the mechanisms these young people employ to cope with an ever-increasing pressure from their parents and society as a whole. My hypothesis is nicotine helps them study better and perform better in school and extracurricular activities.
Jim (N.C.)
It’s a vice just like prescription pill abuse, drinking beer, wine or liquor however people seem to overlook those. Since the implementation of age restrictions youth have worked around the rules. Some like doing things they are told they can’t or should not do. Others are curious. Have any readers been to a college campus and seen the amount of underage drinking going on? The move to 21 had virtually no effect on drinking as there always a way to get it. Same holds for high schools in affluent areas where the drugs are easy to get.
Anthony (Brooklyn, NY)
@Jim Vice? With respect this is a puritanical notion. Is caffeine a vice? Sugar? Nicotine is not the problem; its poisonous delivery mechanisms are. It's well-documented that caffeine fueled the industrial revolution. Just look at any movie about the Moon missions. All those scientists strung out on cigarettes and coffee did so keep their brains wired. There's a functional benefit to these stimulants for the brain. And as we (SOCIETY) ask teens to perform at higher and higher levels, nicotine certainly is helping them do deliver on those expectations. Not saying it's right, just saying it's likely OBSERVABLE.