15 Minutes of Fame Is Too Much. Try 6 Seconds.

Feb 12, 2018 · 13 comments
Times Dude 1234567890 (Everywhere)
Why is it that every time we have something interesting and new, the techies have to come in and monetize it? Anybody who calls themself an "influencer" or a "brand ambassador" is actually in a much older career — snake oil sales — with a fancy new name.
fussy6 (Provincetown)
And thus, more than 120 years later, the art of motion pictures has looped full circle to its origin: a few moments, streamed onto private screens to create a flickering public sensation: https://www.youtube.com/watch?v=Q690-IexNB4 "The Kiss," (1896)
Parker Green (Los Angeles)
That sound stupid. Nobody uses these. We use GIFS of celebrities we know that are reacting naturally in a situation that was simply caught on camera.
judith (new orleans)
i wonder how the public will get access to them. they are obviously not just for advertising purposes, but I'd the company hoping to make regular folks buy them???
wd (LA)
These should be called 'goldfish...' as in the average attention span of today's American consumer is that of a goldfish -- about 3 - 6 seconds, indeed ... Hey America, you built this.
SB (NY)
Finally, a company doing something useful. Thank goodness.
Bikerbudmatt (Cheshire CT)
"…even non-techies in their 40s recognize them when shown on a phone." SMH. Another breathless "discovery" of technology invented and developed by those of us well past our 40s. Since most of these little loops appear in PMs I guess you wouldn't know that they're being used by people of all ages, not just our children and grandchildren. We do manage to sprinkle in a few words here and there.
Brian P. (San Diego, CA)
Is it too late to start an argument over the "proper" way to pronounce GIF?
Stephen (Los Angeles)
That ship done sailed literally decades ago. I’ve created and used GIFs since the mid-1990s. In all that time, I’ve encountered exactly 2 people who say it “JIF” like the peanut butter.
bigpalooka (hoboken, nj)
never too late. I'm in! I say it's pronounced "Jiff".
Sid Dinsay (New City, NY)
Guess that makes Logan Paul the new Andy Warhol? If so, I will gladly cede my six seconds.
MM (NY)
Warhol was a giant of American culture and likely this country's last genius. There will never be a "new Andy Warhol."
Garrett Clay (San Carlos, CA)
A sad commentary on what America has become. Tulips anyone? They easily raise $150M and don't make anything. The production of cup holders has more value to society. And I doubt they have cupholder themed pillows, ping pong tables or slides in the facilities making cup holders.